TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%

Headlines

millennials

Dealing with the Unique Qualities of Millennials in the Workplace

- October 26, 2017
Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the demographic age group born sometime between...
dealers

Frank Lopes: What dealers want from vendors

- October 26, 2017
At a recent auto retail digital conference, Frank J. Lopes, VP of FB Digital at Forrest & Blake Marketing and Advertising, was the keynote speaker. During his session, he interviewed...
dealership service

Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

- October 25, 2017
Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
NADA

Exclusive Interview with NADA Chairman Mark Scarpelli

- October 25, 2017
CBT's Jim Fitzpatrick invites NADA Chairman Mark Scarpelli to discuss topics including the NADA's hurricane relief efforts, stair-step incentive programs, consumer trust, and more.

Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags

- October 25, 2017
FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive...
customer experience

CRM Is About CEM!

- October 24, 2017
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact! Success in business requires...
marketing

How to digitally market to the right people

- October 24, 2017
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
job satisfaction

Techs: Job Satisfaction Equals Increased Service Revenues

- October 23, 2017
It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting and training expenses, mistakes due to...

How to Give Millennials the Best Dealership Experience

- October 23, 2017
Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to...
multi-touch attribution

Multi-Touch Attribution?

- October 23, 2017
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution. While this isn’t about the attribution...
CBT News
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