What Gen Z Wants in a Car
Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of the population that’s currently up to...
TSLA398.500-5.32%
GM88.340-1.6%
F12.300-0.3%
RIVN13.2900.1%
CYD22.1900.16%
HMC33.990-0.3%
TM193.000-2.83%
CVNA71.280-0.72%
PAG212.210-1.04%
LAD298.770-10.89%
AN178.510-7.39%
GPI265.010-4.78%
ABG197.770-8.9%
SAH60.680-2.93%
TSLA398.500-5.32%
GM88.340-1.6%
F12.300-0.3%
RIVN13.2900.1%
CYD22.1900.16%
HMC33.990-0.3%
TM193.000-2.83%
CVNA71.280-0.72%
PAG212.210-1.04%
LAD298.770-10.89%
AN178.510-7.39%
GPI265.010-4.78%
ABG197.770-8.9%
SAH60.680-2.93%
TSLA398.500-5.32%
GM88.340-1.6%
F12.300-0.3%
RIVN13.2900.1%
CYD22.1900.16%
HMC33.990-0.3%
TM193.000-2.83%
CVNA71.280-0.72%
PAG212.210-1.04%
LAD298.770-10.89%
AN178.510-7.39%
GPI265.010-4.78%
ABG197.770-8.9%
SAH60.680-2.93%
Headlines
Applying Your Core BDC Strategies to the Entire Dealership – David Kain, Kain Automotive
In an increasingly digital world, it’s time to refresh old standards and set higher expectations for your dealership. If you’re brainstorming new models for your dealership’s marketing, BDC, and sales...
The Importance Today of the Sales Walkaround
Car buyers go online, that’s a fact. Think With Google research shows that more than 95 percent of car sales start with the customer searching and researching on the internet....
Are Service Department Hours in Line with Customer Needs?
Call tracking and lead management provider, CallSource, analyzed 106 million inbound phone calls to dealerships over three years. Of those calls, more than three-quarters of those calls were for the...
6 Creative Solutions to Drive Customer Engagement in the Auto Industry
The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth of 13% every year. This fact...
Digital Marketing Through Video: How to Do It Well
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that in addition to increasing traffic and...
Why Dealerships Should Use Facebook Marketplace
In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale.
Dealerships quickly...
Hiring 50-Plus Staff in Auto: Bucking the Recruitment Trend
In today’s age of diversity and non-discrimination, mature working-age employees are often still caught in the crosshairs. Research by non-profit public interest publisher ProPublica.org, 56 percent of employees over 50...
February Auto Sales: The Winners, Losers, and Surprises – Karl Brauer, Cox Automotive
From trade agreements, to elections, to the Coronavirus, there has certainly been a lot of news that has shaken the auto industry lately. However, with the help of President’s Day...
What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo, Automotive Management Resources
On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim and Michael discuss hiring new technicians...
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