TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%

Headlines

marketing team

Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital

- November 28, 2019
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
Sales & Marketing Auto News
service

Comfort with Fundamentals Makes Decisions on Service Equipment Purchase or Replacement Easier

- November 28, 2019
“It might be time to think about adding to or replacing some of your service equipment. That means being comfortable with the fundamental questions of where to start and how...
Fixed-Ops Auto News
customer engagement

The Case For Creating A Director Of Customer Engagement Position

- November 27, 2019
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
Sales & Marketing Articles
strike

What Clift Buick GMC is Doing to Overcome the Challenges of the GM Workers Strike

- November 27, 2019
On today’s show, we’re pleased to welcome Garry Clift, owner and president of Clift Buick GMC in Adrian, Michigan. He and Jim discuss the aftermath of the GM workers strike,...
Management & Leadership Daily Automotive News
cybertruck

Five Fast Facts About Tesla’s New Cybertruck

- November 27, 2019
This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck, a modern and sleek reimagining of...
Daily Automotive News Auto News
referrals

Who Needs Referrals Anyways?

- November 26, 2019
Our industry is typically one of immediacy. Questions like “What would it take to earn your business right now?” are very typical and used daily. Not many sales managers would...
Sales & Marketing Articles
department

Is Your Dealership Running a Sales Department or a Business Prevention Department?

- November 26, 2019
Back in my tech company days, apparent no-brainer agreements often got caught up in the legal department. Sometimes months would go by before we’d get a yes or no. Even...
Sales & Marketing Articles
price

Start Being Candid With Customers Who Ask About Price First

- November 25, 2019
If there’s one thing dealers could do to improve customer satisfaction in the coming year, it might well be this: Change your answer to the “What’s the price of the...
Sales & Marketing Articles
marketing

Why Dealers Should Invest More of Their Time into Important Marketing Decisions

- November 25, 2019
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for...
Management & Leadership Auto News
leads

The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader

- November 21, 2019
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader. VIDEO TRANSCRIPT: Jim Fitzpatrick: Welcome into the show,...
Sales & Marketing Featured

Latest Articles

CBT News heads to Washington, D.C., to host Auto Leadership Summit
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Nissan says dealer-focused strategy
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Rising gas prices push shoppers toward hybrids and used vehicles
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Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows

CBT News
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