TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%

Headlines

Try Performing A Basic Service Inspection Immediately, Then Prioritizing Work Your Customer Needs

- September 9, 2019
Every customer who pulls into your service department deserves to know the overall condition of their vehicle, each time he or she visits. As a matter of safety, a check...
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

- September 9, 2019
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However,...
turnover

What Does Staff Turnover Actually Cost the Dealership?

- September 6, 2019
If I asked you whether employee turnover was good or bad you would already know that it’s bad.  But there’s a deeper question – how bad is it? That’s the...
Lee Harkins

Usher in the Next Generation of Service Technicians with These Proven Strategies – Lee Harkins, M5 Management Services

- September 5, 2019
According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs each year in order to offset the pace of industry growth. And with baby-boomers beginning...
social media

6 Video Ideas for Social Media Outreach

- September 4, 2019
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re...
service department

Five Critical Marketing Tactics to Get More Customers Visiting Your Service Department

- September 4, 2019
By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that...
digital retailing

Debunking Common Misconceptions About Digital Retailing – Mo Zahabi, VinSolutions & Dealertrack

- September 4, 2019
Digital retailing continues to be a topic on everyone’s mind in the auto retail industry. In fact, according to Cox Automotive, 61 percent of all car shoppers are reaching and...
customer experience

Five Essential Customer Experience Metrics That Will Help You Retain Buyers at Your Dealership

- September 3, 2019
How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to only look at sales and revenue....
video

5 Reasons Your Dealership Needs Video Now

- September 3, 2019
If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing, it’s preferred over other types of...
Howard Hakes

AIADA Chairman Howard Hakes on NAFTA, Tariffs, and Vehicle Affordability

- September 3, 2019
This summer sure has been busy for Washington with U.S.-China trade war threats, CAFE regulations, and a historic cut in interest rates. And the folks over at AIADA have been...
CBT News
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