TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%

Headlines

David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

- December 17, 2019
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new...
consumers

Engaging Consumers Without Hassling Them

- December 17, 2019
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM,...

How Dealers Can Navigate Complex Marketing Strategies in 2020

- December 16, 2019
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers...
analysis paralysis

Service Department Analysis Paralysis: How to Make a Decision and Move Forward

- December 16, 2019
Service operations generate mountains of data associated with the performance of the department. Leaders can and do devote a lengthy amount of time and energy simply compiling accurate and relative...
deal

The 7 Most Effective Words for Closing a Deal

- December 16, 2019
If you have been in the car business for any length of time, you have most likely heard of a concept taught by some as the ABCs of selling. This...
eye contact

5 Reasons Why You Don’t Close the Deal

- December 13, 2019
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling...
service

15 Ways to Improve Communication in the Service Drive

- December 13, 2019
Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need to take a closer look at...
website

Changing your Website? Here’s What You’ll Need From Start to Sale

- December 12, 2019
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period...
delivery

How Dealers Can Meet The Delivery Demands Of Their Digital Retailing Strategy

- December 12, 2019
On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and delivery, storage, compliance, and much more. VIDEO...
phone

Time to Break Your Old School Phone Habits

- December 12, 2019
There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they buy a car. Fact #2: The “old...
CBT News
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