There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding and keeping excellent quality techs has...
Use Data to Get Service Drive Customers into the Showroom
45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hello everyone. I'm...
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back...
To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning process. According to recent vAuto client...
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against the average, when it comes to...
On today's show, we continue our conversation with Grant Cardone, world-renown business mogul, international influencer, and real-estate tycoon with $1.4 billion AUM. He is also the New York Times best-selling...
In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar form usually at a better price....