Today's Featured Interview:
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role...
The last 100 days have felt like quite a year. The car business effectively shut down in March, however as of May, some dealers are seeing record numbers of used...
Amidst COVID-19 concerns domestic automakers from Ford to Dodge to GMC are debating whether to post-pone their highly anticipated product announcements or to debut them in an online setting. Following...
Welcome to the Weekly Automotive Market Update with anchor Bridget Fitzpatrick. This week, new car sales ended up at a retail SAAR of 11.77, compared to 13.12 at this same...
The coronavirus pandemic has taken a chunk out of sales across all auto retailers. The path back to profitability seems like a treacherous mountain for many dealers. However, Penske Automotive...
On today’s show, we’re so pleased to welcome Dan Banister, Owner of Banister Nissan of Chesapeake and Banister Nissan of Norfolk in Virginia. In this segment, Dan and Jim tackle...
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience.
While...
Today's Featured Interview:
Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer,...
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer, President and COO of Ron Marhofer Auto Family, surviving...