Dealerships spend hours every week generating reports that show what already happened, leaving little time to improve performance today. Todd Katcher, chief product officer at Digital Dealership System, joins Jim Fitzpatrick on today’s episode of Service Drive to demonstrate how digital leaderboards are transforming performance tracking in fixed-ops departments.
Digital leaderboards streamline reporting by eliminating time-consuming manual processes. Dealers typically spend 30 minutes a day building reports, totaling up to six hours per week, plus another four hours on closeout reports. The system makes data immediately accessible on mobile devices or desktops, giving managers and staff instant insight into productivity without manually manipulating spreadsheets.
The platform focuses on metrics that matter most to dealership teams. Advisors track gross numbers, saturation by service type, and part or op-code performance. Technicians receive relevant data on the floor without needing to sit at a computer, enabling them to optimize workflow in real time. Goals can be set within the system, allowing every team member to understand performance expectations and progress.
"We're creating a culture that dealerships can see and feel because everybody makes more money when you incentivize them and you show them the numbers on a regular basis."
Incentivizing staff with transparent metrics drives measurable revenue growth. For example, an advisor handling 100 ROs a month at an average of $250 per RO generates $25,000 for the store. By incentivizing a $15 increase per RO, dealerships can add an extra $1,500 in revenue while rewarding employees. Managers can use leaderboards to identify top performers, coach underperforming staff, and monitor month-over-month trends at the individual and store-wide levels.
Real-time access is a game-changer for multi-store operations. One client with 10 stores reported being able to check performance from anywhere—during lunch, in the office, or even offsite—without waiting for historical reports. The system emphasizes today’s productivity over yesterday’s results, helping dealerships quickly identify trends and respond to changes in revenue, ROs, or incentives.
Traditional DMS and CRM systems are complex, often presenting macro-level data that does not drill down to individual staff members. Digital leaderboards consolidate relevant data on a single page, highlighting ROs, revenue, and labor efficiency while remaining mobile-friendly for managers and techs. The approach fosters a culture of transparency, accountability, and performance-driven rewards.
Dealerships looking to modernize fixed-ops performance tracking can benefit immediately from digital leaderboards. The system saves hours of administrative work, motivates employees with real-time incentives, and equips leadership with actionable insights.
