MIT Study: Dealers aren’t keeping up with technological advances

In a study performed earlier this year, M.I.T.’s Age Lab revealed that the dealership employees researchers spoke with “were woefully unprepared to educate prospective buyers about safety technology and automated driver assistance programs like crash-avoidance, lane-keeping adaptive cruise control and blind spot monitoring.” Kristin Kolodge, Executive Director of Driver Interaction and HMI Research for J.D. Power, says dealers should be more informed, obviously, but the study wasn’t really that accurate.