Today on CBTNews.com – Tuesday, September 10th, 2019:
Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips – Dale Pollak, vAuto
On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News. In this segment, Jim and Dale discussed the importance of managing your dealership’s new inventory in a practical and effective way. Watch Now
How to Sell GAP Insurance with Less Pressure and More Trust
There may not be a much more maligned F&I product to sell than GAP insurance. It’s the one product that buyers seem to understand the least about yet if they total their car, they will kick themselves for NOT having. It’s a tough sell but it doesn’t have to be… F&I pros know what it is…the coverage to handle the difference between what the car is worth and what your outstanding loan balance is at the time of a total loss or vehicle theft. It can save a buyer thousands and keep them from loan default. Read More
Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels
Omnichannel marketing isn’t necessarily a new concept. From the days of billboards, television ads, and magazine ads, marketers have had to figure out how to appeal to customers using a variety of tactics. However, today, the channels that are having an influential impact on consumers are now digital. Those dealers who understand the importance of creating an omnichannel marketing strategy that includes these new digital touchpoints and channels will be steps ahead of the competition, and will enhance the interactions customer have with their staff in the long-term. Read More
