Today on CBTNews.com – Monday, September 2nd, 2019:
How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees, and tackling other challenges facing the industry today. Watch Now
Breaking the F&I Stereotype – Simple Steps, Powerful Results
For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than have to deal with the fast-talking guy ‘in the box’. F&I managers were always viewed with a wary eye and unfortunately, the reputation was well deserved. Read More
Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From walking into the dealership to deciding how much they are willing to pay, consumers can experience a range of emotions as they choose what car to purchase. These feelings make total sense. Outside of buying a home, buying a car is one of the most substantial purchasing decisions an individual will make. Read More
