Track Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice | Gen Z Less Eager to Start Driving | Promote Health and Wellness at Your Dealership

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Today on CBTNews.com – Wednesday, May 1st, 2019:

newscastTrack Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice
Cable television’s data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? Today, Jim speaks with Max Steckler, Chief Product Officer at AutoChoice. He’s also a member of Comcast Spotlight’s Automotive Advisory Council, which aims to represent automotive marketers’ interest in relation to advanced advertising products and tools, as well as broader industry trends and insights. Watch Now

newscastGen Z Less Eager to Start Driving
Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so they could finally get comfortable enough to venture out on their own. Being able to drive provided them with independence and they were able to spend much more time with friends outside the home. Not to mention, if you had a car “back in the day,” you were cool. Read More

newscastPromote Health and Wellness at Your Dealership
Looking to retain employees and cut operating costs at your dealership? Promoting health and wellness is one powerful way to accomplish both those objectives. Healthy, sound team members are more likely to view their jobs positively and opt to stay on, while those same healthy habits could lower premiums on company health insurance policies, cut back on sick days and reduce slower work practices as your staff has more energy to complete tasks. To help you get started, here are four ways your dealership can promote health and wellness. Read More

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