Today on CBTNews.com – Monday, March 16th, 2020:
How Can Franchise Dealers Compete With Industry Disruptors Like Tesla and Rivian? – Brian Benstock, Paragon Honda
With vehicle prices climbing higher and higher, taking measures to sustain profitability in the dealership is more important now than ever. And there are several ways to do it. Here to lend us his perspective as a high volume dealer is Brian Benstock Partner GM and VP at Paragon Honda. Watch Now
What Do EV Buyers Look Like?
The 2019 fourth-quarter Experian Automotive Quarterly Briefing has been released. Its pages detail numerous segments in auto retail from used car ownership changes to new vehicles in service, and broken down into segments. One enlightening section highlights data regarding a growing customer base, the electric vehicle buyer. Read More
3 Easy Ways to Be a Family-Friendly F&I Office
When families come to the dealership looking to buy their next van or SUV, it can be a tough balancing act for sales to manage. Kids running around the showroom, jumping in and out of cars…it can be challenging to say the least. For those of us with kids of our own, we have been there, done that and understand that the marathon process of buying a car can tax the most patient of parents. Heck…as adults we hate the process…imagine how fast kids get bored with it. Read More