What the Industry Can Do to Recruit Female Talent in 2019 | New Vehicle Sales to Continue Decline in 2019 | Top 5 Trends For Marketing Strategies In 2019

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Today on CBTNews.com – Thursday, January 3rd, 2019:

newscastWhat the Industry Can Do to Recruit Female Talent in 2019 – Lisa Copeland and Brian Benstock
On today’s show, we’re very pleased to welcome Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way, as well as Brian Benstock, GM and Vice President of Paragon Honda to discuss women in automotive and what the industry can do more of in 2019 to attract females to our phenomenal industry. Watch Now

newscastNew Vehicle Sales to Continue Decline in 2019
Ebbs and flows in the market are expected. 2019 shows to be the start of a market retraction after. After hitting a peak of 17.5M in 2016, new car sales are expected to dip below 17M for the first time in 5 years. In a report released recently with forecasts and trends for 2019, Edmunds predicts total new car sales to top out at 16.9M in 2019. Read More

newscastTop 5 Trends For Marketing Strategies In 2019
Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes to consumer satisfaction, paying attention to the current trends is a good way to stay ahead of the competition. There were a number of prevailing trends in 2018 that were well worth considering and implementing. Below is a quick refresher on what worked well in 2018. Read More

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