Featured Interview
John Fitzpatrick highlights key strategies for dealers amidst market shifts and increased competition
In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving landscape of automotive marketing. With the industry facing significant shifts and increased competition, Fitzpatrick offers insights into how dealerships can adapt and thrive in this new environment. From tackling lead quality issues to re-evaluating marketing strategies, Fitzpatrick’s expertise provides a roadmap for dealers navigating these challenging times. Watch the full segment here.
Michael Wood on EV trends, Jaguar’s heritage shift, and innovative dealership strategies
In this edition of Inside Automotive, Jim Fitzpatrick sits down with Michael Wood, General Manager of Jaguar, Land Rover, and Volkswagen divisions at Checkered Flag Auto Group. Wood shares his insights on the evolving automotive landscape, from Jaguar’s return to its design roots and the strategic shift towards electric vehicles to revolutionary changes in dealership operations. Watch the full segment here.
For Dealers
Protecting consumer data in light of recent breaches
The more tech security advances and the more data is collected, the more bad actors work at infiltrating and stealing corporate data. And if recent reports are any indication, it’s getting worse. And the size of the organization doesn’t matter. Read More
