Inside Automotive
Why your dealership should prioritize these 3 important marketing areas — Colin Carrasquillo
Effective marketing strategies are critical to your bottom line, but in today’s ever-changing environment, you may find it hard to keep up. On today’s Inside Automotive, we are joined by the Digital Marketing Manager for Nielsen, Dodge, Chrysler, Jeep, and Ram, Colin Carrasquillo, to tell us what we need to know about marketing today. Watch full segment here.
Top Stories
General Motors has confirmed that the upcoming electric Chevy Silverado pickup will launch with a 450-mile driving range. The distance is 50 miles more than the automaker’s original estimate, and more than 100 miles over competing battery-powered trucks from Ford, Rivian and Stellantis. Although GM has yet to reveal how towing may affect driving time, the company expects to start deliveries to fleet customers this spring, with a less powerful version planned soon after. Read More
Hyundai and Kia will pay $200 million to consumers over a class-action lawsuit resulting from a 2022 TikTok trend. The suit alleged that both automakers failed to adequately address an exploit popularized on social media which made certain models prime targets for theft. On May 18, Lawyers in the case reported the two companies had agreed to compensate roughly 9 million owners for costs arising from stolen or damaged vehicles. Regulatory officials say the vulnerability has led to eight deaths in the U.S. Read More
Toyota is urging the global car industry to continue making hybrid and alternative-fuel products, over concerns that many markets lack the infrastructure to support a full-scale electric vehicle transition. Ahead of the G7 summit in Japan, Gill Pratt, CEO of the automaker’s research institute, remarked that it would “take decades for battery material mines, renewable power generation, transmission lines and seasonal energy-storage facilities to scale up.” Although the company has promised to launch 10 new EVs by 2026, Toyota has been frequently criticized for its hesitancy on electrification. Read More
A Maryland dealer working with Subaru’s Share the Love program has given $50,000 to benefit veterans and their families. With the help of its customers, Annapolis Subaru donated the money to Hope For The Warriors, a non-profit providing financial and medical assistance to former service members. Billy Sadtler, general manager of the dealership, said the company was proud “to help broaden awareness…and to help financially support the transitioning members of the military.” Read More
For Dealers
Car sales tips: The most effective ways to simplify closing the sale
Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or gets passed on to someone else as a turnover. However, focusing on proper techniques can reinvigorate the sales process and help everyone’s bottom line. Let’s take a back-to-basics look at the steps it takes to close a sale. Read More
McGovern Automotive adds CDJR dealership, Asbury sells Acura store in Texas
The buy/sell market for dealerships is a dynamic environment influenced by various factors, including economic conditions, consumer preferences, manufacturer requirements, and regulatory changes. Despite the ongoing economic challenges from the latter half of 2022 until now, the buy/sell market has remained highly active, and this trend continues into the month of May. Read More
