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Carvana Q2 earnings, GM appoints new CMO, Ford’s Kansas plant shutdown

Inside Automotive 

Frye GA4 GoogleOptimizing GA4 to improve the overall client experience — Kevin Frye | Jeff Wyler Automotive Family
The shift to Google Analytics 4, or GA4, is at the forefront of many marketers’ minds. On today’s Inside Automotive, we’re joined once again by the Marketing Director of Jeff Wyler Automotive Family, Kevin Frye, to tell us what we need to know, and we’ll also get his take on some of the unique ideas he’s seen thus far. Watch the full segment here

Top stories

Carvana revealed its plans to raise capital and restructure operations by selling up to $1 billion in shares. On July 19, used-car retailing giant Carvana released its second-quarter earnings and announced an agreement to reduce the company’s total debt by over $1.2 billion. In a statement, Carvana said the agreement will “eliminate more than 83% of Carvana’s 2025 and 2027 unsecured note maturities and lower required cash interest expense by over $430 million per year for the next two years.” Read More

Norm de GreveOn July 18, Norm de Greve was appointed senior vice president and chief marketing officer at General Motors. De Greve joins GM after serving as chief marketing officer of CVS Health since 2015. He’ll take over after Deborah Wahl, GM’s last marketing chief, announced her retirement in March 2023. Read More

Ford KansasFollowing hours of security sweeps in response to an anonymous complaint, several law enforcement agencies, including the Federal Bureau of Investigation, found no evidence of an ongoing threat at the Ford Kansas City Assembly Plant in Claycomo, Missouri, the Clay County Sheriff’s Department reported on July 19. Read More

Last week, Garcia Subaru North joined the Make-A-Wish foundation and fulfilled a special wish from a teenage brain cancer survivor.
Alejandro “Ale” Montano-Graham (right) and his younger brother Marcos (left) // Image credit: KOB4 in Albuquerque,NM

In northeast Albuquerque, New Mexico, Garcia Subaru North joined the Make-A-Wish foundation and fulfilled a special wish from a teenage brain cancer survivor. As reported by KOB4 in New Mexico, this heartwarming story unfolded for 13-year-old Alejandro “Ale” Montano-Graham, who had waited a long time for his wish day to finally arrive. Alejandro, who is currently recovering from a malignant brain tumor and partial loss of vision, was in for a surprise beyond his wildest dreams. Read More

For Dealers 

Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.Website personalization is the key to attracting the modern car buyer
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19 pandemic forced this shift to happen much faster and more radically than expected. This new retail landscape has transformed the way consumers shop for cars. Read More

While always maintaining humility and charisma, Lee Iacocca transformed the auto industry and encouraged dealers to cultivate innovation.
Image credit: Boston Globe file photo

5 lessons learned from Lee Iacocca’s insights on leadership and innovation
While most people have heard of innovation gurus of today such as Tesla’s Elon Musk, some may not know about one of the most prominent icons in the auto industry from the last century, Lee Iacocca. Not only was he the highest-paid executive in the U.S. at one point, but he was also a New York Times best-seller and a beloved innovator that had, in part, gotten the auto industry where it is today. Read More

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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