https://www.cbtnews.com/shows/marketing-matters/
Top Stories
Ford’s BlueCruise sees record usage in 2024 as drivers embrace hands-free tech. Read More
AI features improve vehicle satisfaction, J.D. Power study finds. Read More
Mitsubishi Motors slashes profit forecast as U.S. tariffs hit harder. Read More
Hertz debuts ‘Gold Squad’ to soothe travelers, promote loyalty program. Read More
Featured Interviews
Colin Carrasquillo introduces AI-powered DriveSona to transform auto retail
Car shopping can be overwhelming for consumers, but what if their next car found them? On the latest episode of CBT Now, Colin Carrasquillo, digital marketing partner at Nielsen Auto Group and the host of Marketing Matters, unveils DriveSona, an AI-driven platform built to connect consumers with vehicles that match their lifestyles. Watch the full segment here.
Dave Anderson urges dealers to stop enabling entitlement
Car dealerships and other organizations can unintentionally foster entitlement among employees when rewards and privileges are handed out too freely. On the latest episode of Lessons in Leadership, Dave Anderson, founder of LearnToLead, stresses the importance of cultivating a culture where employees earn and deserve their rewards rather than expecting them. Watch the full segment here.
