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Kain & Co.

kain_1132x340 Hosted by David Kain, Kain & Co. focuses on efficiency and effectiveness in your dealership’s BDC and internet sales departments. David is President and Founder of Kain Automotive. Having been is automotive his entire life, it was only natural for him to move on to training and consulting others. Kain is seen as an industry authority in many regards.

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they are using technology to connect with more customers.

Management Engagement with Your Internet/BDC Team

On today's episode of Kain & Company, David gives tips for sales managers on how they can work with and through their team in all areas from the floor to repeats/referrals.

What’s the Real Secret to Success?

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"The speed of the boss is the speed of the team." On today's episode of Kain & Co., David goes over this quote and other reasons why the sales manager is the real secret to sales success.

Self-Driven Mystery Shopping

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On this week's episode of Kain & Co., David goes over self-driven mystery shopping and how it can help you and your team stay up to date on what's currently going on in the industry so that your sales team can sell more cars.

Being Smarter When Running Your Dealership (Part 1)

On today' episode of Kain & Co., David Kain interviews his brother Bob, Dealer Principal at Jack Kain Ford in Versailles, Kentucky. The two brothers talk about their experiences in retail automotive, tracking your numbers, and adapting to new technology at your dealership.

Co-Navigating With Your Customers

On this week's episode of Kain & Company, David talks about how co-navigating can help build trust and clarity with your customers.

How to Prepare for First Email Engagement

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When you email customers, it's important to grab their attention right away. This could be the difference between selling a car and losing a potential buyer to the competition. On this week's episode of Kain and Company, David gives a few examples of things...

Building Transparency with the Customer

On this week's Kain & Co., David goes over some phrases to use in your sales pitch that improve your transparency and allow the customer to better relate to you.

Growing Through Your Digital Marketing Efforts

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On today's episode of Kain & Co., David Kain invites Jason Zoeller, Digital Marketing Manager with Bachman Auto Group in Louisville, Kentucky, to discuss Bachman's approach to digital marketing as well as what Jason finds exciting about BDC recruitment.

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer by getting on the same wavelength they are on.

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...

Crisis Management in a Social Media World

Before social media, if you made a mistake your customer could have told a few friends about it. Nowadays, everyone has a much bigger...

Tips on How to Give a Perfect First Impression

On today's episode of Progressive Retail, Cory Mosley discusses the top challenges with initial lead response and gives tips on how to give a...
Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....

The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...

Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...
Customer Trust

The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty

Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...