TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Matt Easton explains why asking questions and building trust beats pressure tactics in today’s skeptical sales environment.
Sales & Marketing

Stop selling and ask questions to close more deals — Matt Easton | Easton University

- September 8, 2025
Customers are more skeptical than ever, and the best salespeople know how to guide conversations, not force them. In today's episode of CBT NOW, Matt Easton, sales coach and founder...
Price is a major challenge for sales teams. Jen Suzuki advises dealerships to focus on value and customer needs, not just discounts.
Loyalty-Based Sales Strategies

How sales teams can confidently navigate price objections

- August 28, 2025
Price continues to be one of the most difficult hurdles for sales teams to overcome when turning phone calls and online inquiries into in-store appointments. On the latest episode of...
On the latest episode of Marketing Matters, Ric Boccio discusses how dealers can leverage OTT effectively and avoid common pitfalls. 
Sales & Marketing

Not all OTT is created equal: The 5 red flags dealers should avoid – Ric Boccio | New Road Advertising

- August 21, 2025
In today’s digital-first environment, OTT, or over-the-top advertising, is quickly becoming the most efficient way for dealerships to increase brand awareness. On the latest episode of Marketing Matters, host Colin...
Sales & Marketing

New study finds dealers struggle with accurate payment quotes – Pete MacInnis | eLEND Solutions 

- August 20, 2025
Providing customers with accurate payment quotes online has become a pressing issue for car dealers. Joining us on the latest episode of Inside Automotive is Pete MacInnis, CEO of eLEND...
Glenn Pasch shares how dealers can integrate AI into their marketing and operations without sacrificing human interaction.
Sales & Marketing

How dealers can leverage AI without losing the human touch – Glenn Pasch | PCG Digital

- August 19, 2025
Artificial intelligence (AI)  is showing up in nearly every new tool marketed to dealerships, but without a clear plan, it can create more problems than it solves. On today's episode...
Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.
Sales & Marketing

Erick Kirks on how AI powers Johnson Automotive’s marketing strategy

- August 14, 2025
The top-performing dealerships are exploring the intersection of targeted marketing, predictive outreach and AI-driven processes to create more effective marketing campaigns to stay ahead. In today's episode of Inside Automotive,...
Lotlinx
Sales & Marketing

Kerri Wise unpacks key market trends from Lotlinx’s Q2 report

- August 13, 2025
Lotlinx recently released its 2025 Q2 Vincensus Report, a quarterly analysis detailing the state of the automotive industry across major OEMs. In today's episode of CBT Now, Kerri Wise, chief...
Chinese automakers are making unprecedented gains in global markets, capturing significant market share. Michael Dunne elaborates further.
Sales & Marketing

Chinese automakers gain ground as U.S. dealers are urged to prepare – Michael Dunne | Dunne Insights

- August 12, 2025
Chinese automakers are making unprecedented gains in global markets, capturing significant market share across multiple regions while still absent from the United States. Michael Dunne, CEO of Dunne Insights and...
Dealers are adopting digital title tech to reduce delays, cut costs, and stay competitive in today’s fast-moving retail environment.
Sales & Marketing

Modern inventory, modern problems: How digital title tech can accelerate turns and cut holding costs

- August 11, 2025
In 2025, dealerships are in a constant state of adjustment, navigating fluctuating inventory levels, higher operational costs, and a customer base that expects seamless, digital-first experiences. While much of the...
Edmund's Joseph Yoon unpacks the auto affordability crisis
Sales & Marketing

High interest rates and increased prices deepen auto affordability crisis — Joseph Yoon | Edmunds

- July 31, 2025
Car payments hit a new record during the second quarter. With high interest rates and higher sticker prices, car ownership is becoming increasingly expensive, deepening the affordability crisis. On today's...


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Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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