TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Justin Sprague

How tools & products should be working for your dealership

- February 10, 2017
Justin Sprague: Vice President of Product Development with CDK Global
Reconditioning

5 Ideas to Improve Reconditioning Used-Car Inventory

- February 10, 2017
Common mistakes in reconditioning used-car inventory vehicles can erode dealer margins and competitiveness. Recon’s efficiency – or lack of it – affects the entire store, so fixing these mistakes isn’t just...
Digital Retail

Is Your Dealership Losing Thousands of Phone Leads?

- February 9, 2017
Thanks to mobile devices, call volumes to dealerships are up significantly, outpacing internet leads by four to one, according to ADP Digital. In fact, 19 percent or about one in...
Service Department

3 Essentials for Service Department Retail Process Success

- February 8, 2017
A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well thought out, transferred onto a document...

Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com?

- February 8, 2017
Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com? Brian shows you how to improve your online reviews in able to sell more cars in a...
Auto Show Leads

Does auto show attendance drive leads?

- February 8, 2017
When the show opens to consumers on Saturday February 11, ticket holders will be able to use a mobile app that makes it much easier to navigate the show floor...
advertising

DealerTeamwork’s New Advertising Solution

- February 8, 2017
 On this week's episode of Auto Marketing Now, Brian speaks to Sean Stapleton, CEO of DealerTeamwork, to talk about their innovating advertising solution.
Social Media

Glenn Pasch: Does social media really work?

- February 7, 2017
Glenn Pasch: Dealers often ask, “Does social media really work?”  See what Glenn thinks.
Pete MacInnis

Pete MacInnis: Consumers and banks want to be more transparent

- February 7, 2017
Pete MacInnis of Elend Solutions sits down with Jim Fitzpatrick of CBT News at NADA 100


CBT News
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