Vehicle Listings Taking Too Long? Save Time and Money with this Solution From Manheim Express – Chenita Willis

Manheim Expressvideo
On today’s show, we're pleased to welcome Manheim Express Concierge Specialist Chenita Willis, to discuss how dealers can use this mobile app to its fullest capability, and make listing vehicles easier and less time-consuming.  VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone. I'm Jim Fitzpatrick with CBT news. Thanks so much for joining us today. We're so happy to have in our studio,...

Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips – Dale Pollak, vAuto

new vehicle inventoryvideo
On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News. In this segment, Jim and Dale discussed the importance of managing your dealership's new inventory in a practical and effective way.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone, I'd like to welcome in Mr. Dale Pollak back...

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

automated marketingvideo
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However, by customizing this smart technology even further, your dealership can provide highly personalized experiences for customers, and bring in even more leads. Recently we sat down with Eric Mercado,...

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

email marketing
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current "talk of the town," it is easy to forget how powerful email marketing can be when it comes to engaging your customer base.  Email marketing has an ROI of $44...

Usher in the Next Generation of Service Technicians with These Proven Strategies – Lee Harkins, M5 Management Services

Lee Harkinsvideo
According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs each year in order to offset the pace of industry growth. And with baby-boomers beginning to age out of the workforce, now is the time to invest in future students of the trade. To find out effective ways dealers can usher in the next...

Debunking Common Misconceptions About Digital Retailing – Mo Zahabi, VinSolutions & Dealertrack

digital retailingvideo
Digital retailing continues to be a topic on everyone’s mind in the auto retail industry. In fact, according to Cox Automotive, 61 percent of all car shoppers are reaching and buying vehicles online, and there are multiple projections that number will climb. To debunk some common misconceptions about digital retailing and how out how to capitalize on this trend,...

AIADA Chairman Howard Hakes on NAFTA, Tariffs, and Vehicle Affordability

Howard Hakesvideo
This summer sure has been busy for Washington with U.S.-China trade war threats, CAFE regulations, and a historic cut in interest rates. And the folks over at AIADA have been following these developments closely and measuring the impact they will have on the industry. Recently, we caught up with Howard Hakes, the 2019 Chairman for AIADA to discuss these...

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies

Glenn Paschvideo
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees,...

How Rideshare Solutions Are Providing Alternative Revenue Streams for Dealerships – Brian Allan, HyreCar

ridesharevideo
After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in the world, our next guest has made another bold industry move. Brian Allan is now the Senior Vice President of Strategic Partnerships at HyreCar, a California-based startup where car owners can rent their vehicles to...

How to Maximize the Return on Your Dealership’s CRM and Improve Sales Productivity – Mark Vickery, VinSolutions

CRMvideo
There are countless ways a CRM solution can provide the car buying market with a more connected, personalized, and overall better shopping experience. In fact, according to Nucleus Research, the average ROI for a CRM is $8.71 for every dollar spent. But how do you know if your dealership is using its CRM to the fullest capability? To find...

HEADLINES

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How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy | Why Your Dealership...

Today on CBTNews.com - Monday, September 16th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On today’s show,...
technologyvideo

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
selling pointsvideo

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...
facebookvideo

Are Your Facebook Ads Clean?

 Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...