7 Dealership Practices That Preston Auto Group is Focusing on in 2020

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On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hello everyone. I'm Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today we have with us Mr. Dave Wilson, who's chairman of Preston Automotive Group. You...

Move Inventory Faster and Add Selling Time by Changing this Process at Your Dealership

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To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning process. According to recent vAuto client results, saving just two days in the reconditioning process per vehicle can increase inventory turns per year, effectively adding an extra month of selling for dealers. Here to tell...

Should All Salespeople Promote Themselves on Social Media? Grant Cardone Has the Answer

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On today's show, we continue our conversation with Grant Cardone, world-renown business mogul, international influencer, and real-estate tycoon with $1.4 billion AUM. He is also the New York Times best-selling author of Sell or Be Sold and The 10X Rule, as well as the founder of the 10X Growth Conference which will hold its annual event this February 21-23...

Grant Cardone on Changes that Automotive Managers Need to Make in 2020

Grant Cardonevideo
We’re pleased to welcome to the show today, Mr. Grant Cardone. Grant is a world-renown serial entrepreneur, international influencer, and real-estate tycoon with $1.4 billion AUM. He is also the New York Times best-selling author of Sell or Be Sold and The 10X Rule, as well as the founder of the 10X Growth Conference which will hold its annual...

Preston Auto Group is Turning Heads with This Innovative Approach to Marketing

Preston Auto Groupvideo
On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing.  VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I'm Jim Fitzpatrick with CBT News. Thanks so much for joining us today. Today we're very excited to have in our studio Mr. Dave Wilson, who's chairman of Preston Automotive Group, and Tim...

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

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Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted marketing might seem invasive at first, today’s customer wants a highly personalized online experience. Here to tell us how dealers can implement effective, data-driven marketing while protecting consumer privacy, is Kevin LeSage, director of digital...

Best of 2019: Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion Plans

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On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive did as a whole for 2019, what's on the agenda for 2020, and their big plans for expanding EchoPark. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hello everyone. Jim Fitzpatrick for CBT news. Thanks so much for joining us today....

Best of 2019: Maryland Lexus Dealer Takes Whole New Approach to Employee Retention & Customer Experience

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On today’s show, we’re pleased to welcome back James Boening, General Manager at Ourisman Lexus Rockville in Washington, D.C.  VIDEO TRANSCRIPT: Jim F.: Hi, everyone, I'm Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today, I'm so excited to have with us via Zoom, Mr. James Boening. You've seen him here on CBT before. He...

Best of 2019: Cody Lusk, President & CEO of AIADA Talks Tariffs, Trade, and Tesla

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 It’s never a dull moment in the auto retail industry and so far this summer, there have been a lot of new developments to the stories we’ve been watching closely. To get an expert pulse on these events, we turn to Cody Lusk, President and CEO of AIADA. Today, we’ll discuss the popular, ongoing industry topics that are currently...

Grant Cardone on Changes that Automotive Managers Need to Make in 2020

Grant Cardonevideo
We’re pleased to welcome to the show today, Mr. Grant Cardone. Grant is a world-renown serial entrepreneur, international influencer, and real-estate tycoon with $1.4 billion AUM. He is also the New York Times best-selling author of Sell or Be Sold and The 10X Rule, as well as the founder of the 10X Growth Conference which will hold its annual...

HEADLINES

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CBT Automotive Newscast for January 17, 2020

Today on CBTNews.com - Friday, January 17th, 2020: Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy On today’s show, we’re pleased to welcome...
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Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
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Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...
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Improve Your Website Traffic

 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...