Interviews

Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who should make up the marketing team?' and 'what should I try to accomplish with every campaign?'. You won't want to miss this interview. [soundcloud url="https://api.soundcloud.com/tracks/588557631?secret_token=s-fhMaj" params="color=#ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" width="100%" height="166" iframe="true" /] VIDEO...

Cox Automotive just announced plans to integrate Lyft’s ride-sharing service with their service experience platform, Xtime. This partnership will elevate an area of business becoming increasingly important to dealers as service revenue now accounts for 49 percent of dealership profits, according to NADA researchers. Here to tell us what this integration means for dealers and consumers is Matt Schwartz, senior director of...

CBT News was recently on location at Mercedes Benz of Buckhead with General Manager Geoff Meeker and CEO of Rapid Recon, Dennis McGinn to discuss all things recon. VIDEO TRANSCRIPTION: Jim Fitzpatrick:  I know that's a big area that dealers are concerned about. Sometimes dealers don't even know how much they need to be concerned about it. Right Geoff? Geoff Meeker: Absolutely....

Today is International Women's Day 2019, a day where we celebrate women and gender equality around the world. As many of you are aware, the contingent of women in automotive is a small but growing segment. We at CBT want to take a moment to thank all of the women that add to this ever-evolving industry and hope that your...

On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s marketing background is rooted in dealership operations. Mark is a 20-year automotive veteran having moved up in the automotive ranks from Sales Manager to owning several dealerships. VIDEO TRANSCRIPTION: Jim Fitzpatrick:...

Top auto industry analysts have cited rising interest rates, import tariff costs, and cold weather as some of the reasons for February’s slow down in new vehicle sales. Here to talk to us more about February’s numbers is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book. Karl shares with us, his insight about this month’s winners, losers,...

At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To see more interviews from the Force Marketing team or to watch our full coverage of NADA 2019, visit us at CBTNews.com. Video Transcript: Jim: We're joined by Mr. John Fitzpatrick, who is the president and CEO of Force...

0 When electric vehicles become more popular and mainstream, dealers worry that their fixed-ops departments will be the ones to suffer. With simpler propulsion systems and 40 percent fewer parts, EVs are on track to disrupt the service drive in a big way. On today’s show, we welcome back Steve Finlay, editor at Ward’s Auto Magazine. Steve discusses the pressure...

Zach Hallowell, Vice President of Manheim Digital Marketplace, and RMS Automotive, joins CBT Automotive to discuss how Manheim is introducing a new way to reduce or even eliminate the stress that comes along with buying used car units. The Manheim team understands the complexity that a dealership encounters during the used-car buying process. From the time it consumes out of...

With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are looking to bring the same BDC model over to the service department for even larger growth. Joining Jim Fitzpatrick on CBT News today is Sarah Vantine, Fixed Operations BDC...