The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing

Jonathan Thompsonvideo
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it is to make sure you are utilizing your CRM platform properly and urges you to hold your marketing partners accountable. VIDEO TRANSCRIPT: Jim Fitzpatrick: Let me ask you this, how important is it with all of the...

How Pivet Continues to Build Lucrative Partnerships between Dealers and Fleet Managers – Alex Fraser, Cox Automotive

Pivetvideo
Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Alex Fraser, AVP of Pivet and GM of Mobility Fleet Services for the Cox Automotive Mobility Group. VIDEO TRANSCRIPT: Jim Fitzpatrick: Last year at NADA you introduced your Pivet brand. Talk to us about, give us the overview for the last...

The Relation Between Gross Profit and Sales Training – Sean Gardner, Trainer with The Joe Verde Group

gross profitvideo
Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Sean Gardner, a trainer with The Joe Verde Group. Video Transcription: Jim Fitzpatrick: It's always a pleasure catching up with the one and only Sean Gardner. I know that you know him because I get emails every time this lunatic is on...

How Force Marketing is Using Video to Help Dealers Improve Their Shopping Experience – John Fitzpatrick, President & CEO

John Fitzpatrickvideo
Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers' shopping and car buying experience. VIDEO TRANSCRIPT: Speaker 1: CBT news on location in Las Vegas for the 2020 NADA Show. Jim Fitzpatrick: John, for some of the people that haven't made it out to...

The Relevancy of Sales Training in Today’s Digital Space – Doug Christiansen & Eric Edwards, Joe Verde Group

Joe Verde Trainersvideo
Doug Christiansen and Eric Edwards, both trainers with Joe Verde Sales & Management Training, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss the relevancy and importance of sales training today, incorporating training into digital retailing, and the customer experience. Video Transcript: Jim Fitzpatrick: Let's kind of drill down here and talk a little bit about...

How Dealertrack is Creating a Seamless Car Buying Experience for Customers – Cheryl Miller, Sr. VP

dealertrackvideo
Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Cheryl Miller, Senior Vice President at Dealertrack F&I Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: We're at the 2020 NADA convention here in Las Vegas. We are catching up with Cheryl Miller, who's the Senior Vice President of Dealertrack F&I Solutions. Welcome, Cheryl....

The Keys to Sustaining Profitability in Your Fixed-Ops Department – Jim Roche, Cox Automotive

Jim Rochevideo
Vice President for Cox Automotive, Jim Roche joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss the new chapter of his book Fast Break, the new Kelley Blue Book Featured Auto Repair Center, and how to increase fixed-ops profitability. VIDEO TRANSCRIPT: Jim Fitzpatrick: Fix ops continues to be a key dealer profitability center. What strides have...

Why Your Dealership Can No Longer Use a General Approach to Incentives – Tom Murphy & Dave Zuchowski, Scilicet

scilicetvideo
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former CEO of Hyundai and Advisor to Scilicet. VIDEO TRANSCRIPT: Jim Fitzpatrick: Thank you gentlemen for joining me here at CBT News. Tom Murphy: Thank you for having us. Jim Fitzpatrick: Sure. So let's jump right in. Talk to us...

How TrueCar Continues to Bring Balance and Value to their Dealer Partners – Mike Darrow, CEO

TrueCarvideo
TrueCar CEO, Mike Darrow joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent rebrand, product changes, and the future of the company. VIDEO TRANSCRIPT: Jim Fitzpatrick: It's such a buzz right now in the room. Just came off of a great 2019 with dealers that sold a boatload of cars again, 17 million...

Leverage Artificial Intelligence to Score and Evaluate Every Customer Call – Lawson Owen, Proactive Dealer Solutions

Proactive Dealer Solutionsvideo
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: The energy level's great from all the dealers. They're coming off of a great year, they're heading into another great year. Lawson Owen: Absolutely. Jim Fitzpatrick: The economy's doing good, but that being said, they all want to...

HEADLINES

Manheimvideo

How Manheim Express Continues to Provide a Premier Experience Within the Wholesale Industry –...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined on the CBT Stage by Derek Hansen, Vice President of Digital Inventory...
customer successvideo

The Value CDK Global’s Customer Success Model is Bringing to Dealers – John Hickey...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by John Hickey and Michael Seeman from CDK Global. John is the...
Xtimevideo

How Xtime is Working to Increase Customer Loyalty in the Service Department – David...

Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with David Foutz, Vice President of...
Pete MacInnisvideo

CBT Automotive Newscast for February 26, 2020

Today on CBTNews.com - Wednesday, February 26th, 2020: 3 Core Components to Seamlessly Transition Customers from Online to Your Showroom - Pete MacInnis, eLEND Solutions At...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...