The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian Benstock, Paragon Honda

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 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In this segment, Brian asks the important question, “Can Your Dealership Attribute Every Dollar Spent on...

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists

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 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to achieve this. Paige has a background in automotive dealerships, however, she says her sales background comes from the time she spent as a sale associate at Verizon Wireless. She was...

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick GMC

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 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create dealership exposure. On today’s show, we speak to Cathy Nesbit, Social Media Director at Harry Robinson Buick GMC in Fort Smith, Arkansas. Cathy discusses the unique and creative ways...

Where Does F&I Fit into Your Dealership’s Digital Retailing Strategy? – Adam Marburger & Paul Brown, Ascent Dealer Solutions

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 Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger, F&I expert and President of Ascent Dealer Services, and Paul Brown, Vice President, to discuss solutions, training, and digital retailing within a dealership's F&I Department. Adam tells CBT News that with the influx of customers who...

Cody Lusk, President & CEO of AIADA Talks Tariffs, Trade, and Tesla

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 It’s never a dull moment in the auto retail industry and so far this summer, there have been a lot of new developments to the stories we’ve been watching closely. To get an expert pulse on these events, we turn to Cody Lusk, President and CEO of AIADA. Today, we’ll discuss the popular, ongoing industry topics that are currently...

Kerrigan Report: Diversified Business Models Drive Strong June Earnings in Auto Retail

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Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. June's Kerrigan Report addresses the month's sales performance, stock valuations, and the current buy-sell market. Watch the full interview above to find out more or find the full Kerrigan Report here. VIDEO TRANSCRIPTION:  Bridget Fitzpatrick: Hello everyone. I'm Bridget Fitzpatrick. Welcome...

How to Be a Sales Superstar: Mark Tewart’s Proven Four P’s Method for Training Your Staff

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 We recently welcomed back Mark Tewart to the CBT Studios. Mark is president of Tewart Enterprises, best-selling author of “How to Be a Sales Superstar”, and host of On The Mark right here on the CBT Network. In this segment, Mark discussed the importance of consistent training, effective hiring strategies, and what dealers should be focusing on in the...

How to Embrace Industry Change and Adapt to the Needs of Your Customers – Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group

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 Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership needs to continually fine-tune its approach. Here to discuss the importance of embracing change and growing with the industry at the dealership level, is Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group...

June Sales Numbers: Low Interest Rates and SUVs Continue to Drive Auto Sales – Karl Brauer, Autotrader & KBB

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The second quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to talk to us more about June’s earnings is Karl Brauer, executive publisher for Autotrader and Kelley Blue Book. Karl shares with us, his insight about this month’s winners, losers, interest rates, and what dealers can...

“Auto Dealer Live”: How David Villa’s Savvy Podcast Promotes Positive Industry Change

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On today’s show, we’re pleased to welcome back David Villa, host of the “Auto Dealer Live” podcast and CEO if iPD. With over 20 years of Auto Industry experience, David decided to share his expertise with others by starting “Auto Dealer Live” 7 years ago. The show facilitates productive discussions about topics like industry standards, sales training, and company...

HEADLINES

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How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler...

Today on CBTNews.com - Thursday, July 18th, 2019: How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets - Aaron Zeigler We welcome Aaron Zeigler,...
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What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
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The Importance of Stopping the Clock

Thinks like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of...
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Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...