Jessica Stafford: How to connect customers from online to the showroom

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Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are becoming more creative by revamping their digital marketing and adapting to a mobile-first experience. Are you wondering how a company improves their webspace to encourage buyers to move from an online source and into a...

Will rising interest rates impact dealer profitability?

Kerriganvideo
  If interest rates keep rising this year, what will be the impact on dealership profitability? In our monthly market update, we asked Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors.

Mark Rikess: More pro than cons on one-price selling

one-price sellingvideo
One-price selling is something that more dealerships are doing, but not everyone. Why isn't every dealership using this selling technique? It certainly works for Carmax, the largest used-car retailer in the U.S.. Mark Rikess, President of The Rikess Group, recently shared this theory with CBT's Joe Gumm.

Is your technology flexible and relatable to customers?

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  We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should be flexible and relatable, and that's a little harder. According to Paul Whitworth, SVP of DMS at Dealertrack, making that technological connection with customers early is important, just make sure you're using your current technology correctly....

Jessica Caldwell: Do January’s numbers set the tone for 2018?

Januaryvideo
  According to some, January was supposed to be a "ho-hum" month, with consumers relaxing from December's big final sales push. However, it wasn't like that, even with just 25 selling day sin January. The SAAR ended up at 17.2, so we asked Jessica Caldwell, Senior Analyst with Edmunds, "Should we gauge the rest of 2018 from what we saw...

Elise Kephart: How video impacts sales and service

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  As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using video mean for your dealership? You can have product and service promotion videos, customer reference videos, training videos, and even a marketing and event video. That word "video" is...

Mike Burgiss: Results from the Future of Digital Retail Study

digital retailvideo
  When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends we're seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President for Digital Retailing at Cox Automotive, told CBT that some of the findings were a...

Brian Allan: How to find balance with your staff and the content they post

Galpin Motorsvideo
  Some people would say salespeople are pseudo-celebrities when it comes to being known around town. As a dealer, you appreciate your staff engaging with customers on social media, but you certainly don't want your salespeople thinking they're so popular with their following that they can get by with posting over-the-top content, right? We wanted to know what Galpin Motors,...

Pete MacInnis: How far will digital retail evolve in 2018?

digital retailvideo
  Digital retail got a lot of traction in 2017, with consumers handling more of the car buying process online than they've ever done before. However, will that continue to gain traction in 2018? In an interview with CBT News, Pete MacInnis, President and Founder of eLEND Solutions, and an experienced leader in automotive finance and technology for the past...

How not to start off the hiring process by doing this one thing

hiring processvideo
  Although it's a new year, it's a problem that continues: high turnover with sales departments at dealerships around America. In trying to figure out why, Steve Munyan, President of Hire the Winners, told us that doing this one thing from the beginning of the hiring process might not be the best way to begin the process.

HEADLINES

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Making Changes and Meeting Customer Expectations | Trump administration tax hike might impact car...

  On today's CBT Newscast for Monday, February 19th, 2018: Michael Anderson: Making Changes and Meeting Customer Expectations Consumers have changed and it’s impacting Car Dealerships. Michael...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...