Interviews

On today’s show, we're pleased to welcome Manheim Express Concierge Specialist Chenita Willis, to discuss how dealers can use this mobile app to its fullest capability, and make listing vehicles easier and less time-consuming.  VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone. I'm Jim Fitzpatrick with CBT news. Thanks so much for joining us today. We're so happy to have in our studio,...

On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News. In this segment, Jim and Dale discussed the importance of managing your dealership's new inventory in a practical and effective way.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone, I'd like to welcome in Mr. Dale Pollak back...

According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However, by customizing this smart technology even further, your dealership can provide highly personalized experiences for customers, and bring in even more leads. Recently we sat down with Eric Mercado,...

Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current "talk of the town," it is easy to forget how powerful email marketing can be when it comes to engaging your customer base.  Email marketing has an ROI of $44...

According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs each year in order to offset the pace of industry growth. And with baby-boomers beginning to age out of the workforce, now is the time to invest in future students of the trade. To find out effective ways dealers can usher in the next...

Digital retailing continues to be a topic on everyone’s mind in the auto retail industry. In fact, according to Cox Automotive, 61 percent of all car shoppers are reaching and buying vehicles online, and there are multiple projections that number will climb. To debunk some common misconceptions about digital retailing and how out how to capitalize on this trend,...

This summer sure has been busy for Washington with U.S.-China trade war threats, CAFE regulations, and a historic cut in interest rates. And the folks over at AIADA have been following these developments closely and measuring the impact they will have on the industry. Recently, we caught up with Howard Hakes, the 2019 Chairman for AIADA to discuss these...

Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees,...

After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in the world, our next guest has made another bold industry move. Brian Allan is now the Senior Vice President of Strategic Partnerships at HyreCar, a California-based startup where car owners can rent their vehicles to...

There are countless ways a CRM solution can provide the car buying market with a more connected, personalized, and overall better shopping experience. In fact, according to Nucleus Research, the average ROI for a CRM is $8.71 for every dollar spent. But how do you know if your dealership is using its CRM to the fullest capability? To find...