Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 1) – Glenn Pasch, PCG Digital

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Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who should make up the marketing team?' and 'what should I try to accomplish with every campaign?'. You won't want to miss this interview. [soundcloud url="https://api.soundcloud.com/tracks/588557631?secret_token=s-fhMaj" params="color=#ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" width="100%" height="166" iframe="true" /] VIDEO...

How the Integration Between Lyft and Xtime Can Benefit Your Dealership – Matt Schwartz, Sr. Director of Strategy for Cox Automotive

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Cox Automotive just announced plans to integrate Lyft’s ride-sharing service with their service experience platform, Xtime. This partnership will elevate an area of business becoming increasingly important to dealers as service revenue now accounts for 49 percent of dealership profits, according to NADA researchers. Here to tell us what this integration means for dealers and consumers is Matt Schwartz, senior director of...

Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

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CBT News was recently on location at Mercedes Benz of Buckhead with General Manager Geoff Meeker and CEO of Rapid Recon, Dennis McGinn to discuss all things recon. VIDEO TRANSCRIPTION: Jim Fitzpatrick:  I know that's a big area that dealers are concerned about. Sometimes dealers don't even know how much they need to be concerned about it. Right Geoff? Geoff Meeker: Absolutely....

Happy International Women’s Day From CBT News

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Today is International Women's Day 2019, a day where we celebrate women and gender equality around the world. As many of you are aware, the contingent of women in automotive is a small but growing segment. We at CBT want to take a moment to thank all of the women that add to this ever-evolving industry and hope that your...

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal, CEO of Sokal Digital Advertising

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On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s marketing background is rooted in dealership operations. Mark is a 20-year automotive veteran having moved up in the automotive ranks from Sales Manager to owning several dealerships. VIDEO TRANSCRIPTION: Jim Fitzpatrick:...

Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales – Karl Brauer, Autotrader & KBB

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Top auto industry analysts have cited rising interest rates, import tariff costs, and cold weather as some of the reasons for February’s slow down in new vehicle sales. Here to talk to us more about February’s numbers is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book. Karl shares with us, his insight about this month’s winners, losers,...

John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers

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At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To see more interviews from the Force Marketing team or to watch our full coverage of NADA 2019, visit us at CBTNews.com. Video Transcript: Jim: We're joined by Mr. John Fitzpatrick, who is the president and CEO of Force...

How to Make Up For Lost Profits in Your Service Department as Consumers Shift to EVs – Steve Finlay, WardsAuto

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0 When electric vehicles become more popular and mainstream, dealers worry that their fixed-ops departments will be the ones to suffer. With simpler propulsion systems and 40 percent fewer parts, EVs are on track to disrupt the service drive in a big way. On today’s show, we welcome back Steve Finlay, editor at Ward’s Auto Magazine. Steve discusses the pressure...

Never Miss the Opportunity to Make a Bid on a Used Car – Zach Hallowell, Manheim

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Zach Hallowell, Vice President of Manheim Digital Marketplace, and RMS Automotive, joins CBT Automotive to discuss how Manheim is introducing a new way to reduce or even eliminate the stress that comes along with buying used car units. The Manheim team understands the complexity that a dealership encounters during the used-car buying process. From the time it consumes out of...

How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine, Scott Clark Auto Group

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With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are looking to bring the same BDC model over to the service department for even larger growth. Joining Jim Fitzpatrick on CBT News today is Sarah Vantine, Fixed Operations BDC...

HEADLINES

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7 Common Leadership Challenges that Managers Face and How to Overcome Them | “Partnership”...

Today on CBTNews.com - Tuesday, March 19th, 2019: 7 Common Leadership Challenges that Managers Face and How to Overcome Them - Bruce Tulgan, RainmakerThinking CBT welcomes...
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7 Words That Will Increase Your Gross Profit

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20%: Can you see some value...
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“Partnership” is the New Automotive Industry Buzzword

When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
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7 Common Leadership Challenges that Managers Face and How to Overcome Them – Bruce...

CBT welcomes back Bruce Tulgan, Founder and CEO of RainmakerThinking, popular author, and management consultant. On today's show, Bruce discusses what he calls 'the...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

The Reward of Consistent Practice

Nobody gets better on game day. On today's Saturday Morning Sales Meeting, Dave discusses the rewards that come with consistent practice and preparation.