Unlock Hidden Profits in Your Dealership By Properly Utilizing the Data from Your DMS – Michael Roppo
On today's show, Jim Fitzpatrick speaks with Michael Roppo, director of dealer fixed-ops consulting and training for WithumSmith and Brown’s automotive division, to discuss the importance of DMS data management in your dealership. A DMS system is vital for your dealership as Michael explains. A...
What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their...
Increase Profits By Reducing Your Recon Timeline – Dennis McGinn
CBT News welcomes Dennis McGinn, Founder and CEO of Rapid Recon. During this segment, Jim and Dennis discuss the benefits of software designed for calibrating reconditioning efficiency. Dealers are always looking to cut down on the time it takes to move inventory, especially used cars...
How Digital Technology Can Improve Dealership Experiences
It is necessary for every business in every industry to invest in digital advances and upgrades in order to stay afloat these days. The automotive industry is no different, and with so many different tools available for consumers to use in their searches for...
How to Create a Competitive Internet Manager/Director Pay Plan
The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries. Internet sales managers - a title once recruited exclusively for automotive dealerships - are now a hot commodity in all...
Are You Using CRM to Its Highest Potential?
Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this is correct, your CRM is a lot more than just software. Whether or not a CRM can help your dealership operate...
When Will Electric Cars Reach a Mass Market Audience?
There have been plenty of announcements from carmakers but EVs (electric vehicles) are still mainly for the elite. Alternative fuels have been touted as the replacement for a petroleum-reliant automotive industry. Electric vehicles especially are expected to become mainstream, capturing a larger part of the...
Prescriptive Analytics for the Auto Dealer- Bill Leek, Dominion Dealer
CBT Automotive is joined today by Bill Leek, the head of national accounts at Dominion Dealer Solutions to discuss the new buzzwords in automotive, artificial intelligence. To apply AI in product solutions, you first need to look at the digital journey of a customer as...
Never Miss the Opportunity to Make a Bid on a Used Car – Zach Hallowell, Manheim
Zach Hallowell, Vice President of Manheim Digital Marketplace, and RMS Automotive, joins CBT Automotive to discuss how Manheim is introducing a new way to reduce or even eliminate the stress that comes along with buying used car units. The Manheim team understands the complexity that...
Is There a Lack of Enthusiasm for Autonomous Vehicles?
From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car. The idea of cars driving us where we need to go without the need of human intervention is a futuristic...
HEADLINES
Ford and Volkswagen Join Forces
Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...
Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda
The annual NADA show is...
Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine
Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
What Cadillac’s Announcement Means for the EV’s in 2019
One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...
Updating your “Why Buy Here” Proposition
On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.
Focusing Less on Conversions and More on Outcomes
On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
Proven Menu Selling Techniques
On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...
