The Importance of Communicating Digitally With Automotive Consumers
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it many minute, but essential, considerations. Should you cold call? Cold email? Cold text? At...
How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson & Chase Abbott, Cox Automotive
Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales for dealer.com and VinSolutions. Amy and Chase are here to talk about a brand new 2019 study called the Technology...
The Ins and Outs of Consumer Data Privacy in the Dealership
Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with AI and connected vehicles creates a monumental challenge for protecting consumer data. Twenty automakers have committed to the Automotive Consumer...
Rivian and Amazon Teaming Up for Electric Deliveries
In a move similar to the collaboration that Walmart announced with Tesla in late 2017, Amazon has announced that the e-commerce giant has invested in a slew of Rivian electric delivery trucks and is hopeful some of them will be on the road in...
How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss how highly targeted, customizable customer communications can reduce marketing costs, and provide customers with...
How To Improve Cybersecurity and Prevent Ransomware Attacks at Your Dealership – Dean Crutchfield, CDK Global
On today’s show, we’re pleased to welcome Dean Crutchfield, Executive Vice President and Chief Information Officer at CDK Global. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. I'm Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. We're so happy to have with...
Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept that seems overwhelming and daunting to talk about, but "big data" is worth the...
The Importance of Building Your Dealership’s Website with the User Experience in Mind – Bob George, Dealer.com
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase. However, the websites that car buyers visit most often are heavily dependent on the quality of user experience. Here to...
How AI Integration Can Increase Productivity and Save Costs in Your Dealership – Dr. Mark Colosimo, Urban Science
There are countless applications for Artificial Intelligence in the auto retail industry and the possibilities they present are endless. In fact, AI technologies are projected to increase business productivity by up to 40 percent by the year 2035. To find out more about how...
What Dealers Can Take Away from Cox Automotive’s 2019 Evolution of Mobility Study
Last week, Cox Automotive released its most recent analysis titled “Evolution of Mobility: The Path to Electric Vehicle Adoption Study.” There is no doubt that electric vehicles (EVs) have been creating a lot of hype for the past few years, so dealers and automakers...
HEADLINES
Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors | 5...
Today on CBTNews.com - Tuesday, November 12th, 2019: Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors
Jim Fitzpatrick talks to Shawn Hays,...
Are Automotive Technicians Ready for a Self-Driving, Electrified Future?
In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard...
5 Unethical F&I Practices That Could Sink Your Dealership
It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
Getting Out of a Rut
In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...
How to Maximize the Service Appointment Process and Retain More Customers
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...
What Separates You from Other Salespeople?
Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...
Eliminating Your Customers’ Fears
David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.
