Technology

Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted marketing might seem invasive at first, today’s customer wants a highly personalized online experience. Here to tell us how dealers...

Up to 95 percent of today’s shoppers go online to research vehicles. But they still want a personal connection. According to the Local Search Association, 61 percent of new and used vehicle shoppers call a dealership once they’ve completed their online research. This number...

There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period of time. Consumers have high expectations for your dealership’s website. If your dealership’s website...

If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an EV or plug-in hybrid EV comes in knowing they want one, there are some...

This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck, a modern and sleek reimagining of the pick-up truck, has been making waves on and offline. From the infamous "glass shattering"...

A quick look is all it takes to know that vehicle technology has taken huge leaps in recent years. Bluetooth, Apple CarPlay and Android Auto, GM’s OnStar, and dozens of other technologies have made vehicles part of our ‘network’, not just tools for transportation....

It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on how dealers prepare for them in the long and short-term. On the other hand, potential car buyers are facing many...

Automotive technology is always changing rapidly to adapt to new inventions that will make driving easier and more enjoyable. From electric vehicles to bluetooth and lane assist capabilities, the auto industry is constantly evolving to meet consumer demands. Even though our roads are not...

In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard tinkerers were able to turn their passion into a successful career. But that’s no longer the case. Today’s cars are so...

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past two decades or so, tech advances are being developed at light speed. Today’s normal internal...