How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

consumer privacyvideo
Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted marketing might seem invasive at first, today’s customer wants a highly personalized online experience. Here to tell us how dealers...

How Artificial Intelligence and Human Agents Working Together Help You Sell More Cars

human agents
Up to 95 percent of today’s shoppers go online to research vehicles. But they still want a personal connection. According to the Local Search Association, 61 percent of new and used vehicle shoppers call a dealership once they’ve completed their online research. This number...

Changing your Website? Here’s What You’ll Need From Start to Sale

website
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period of time. Consumers have high expectations for your dealership’s website. If your dealership’s website...

Customers Want to Know: Can You Answer Questions about EVs?

EVs
If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an EV or plug-in hybrid EV comes in knowing they want one, there are some...

Five Fast Facts About Tesla’s New Cybertruck

cybertruck
This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck, a modern and sleek reimagining of the pick-up truck, has been making waves on and offline. From the infamous "glass shattering"...

What the Internet of Things Means for Dealerships and Auto Retail

auto retail
A quick look is all it takes to know that vehicle technology has taken huge leaps in recent years. Bluetooth, Apple CarPlay and Android Auto, GM’s OnStar, and dozens of other technologies have made vehicles part of our ‘network’, not just tools for transportation....

4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020

dealers
It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on how dealers prepare for them in the long and short-term. On the other hand, potential car buyers are facing many...

Four Unique Vehicle Design Trends

vehicles
Automotive technology is always changing rapidly to adapt to new inventions that will make driving easier and more enjoyable. From electric vehicles to bluetooth and lane assist capabilities, the auto industry is constantly evolving to meet consumer demands. Even though our roads are not...

Are Automotive Technicians Ready for a Self-Driving, Electrified Future?

automotive
In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard tinkerers were able to turn their passion into a successful career. But that’s no longer the case. Today’s cars are so...

Tech Trends that Signal the Future of Automotive Retail

future
It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past two decades or so, tech advances are being developed at light speed. Today’s normal internal...

HEADLINES

Patrick Manzivideo

CBT News Week In Review: January 24, 2020

CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...
secure

How to Improve Employee Retention and Productivity

As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
deal proposalvideo

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...
retaining customersvideo

Retaining Customers with Your Smartphone

 We all know using your smartphone for making videos impacts sales, but it’s also good for retaining customers. Sales trainer David Kain, explains how...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...