Technology

Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and digital information. While losing some wheels, or a vehicle can be costly, cybersecurity breaches can have more dire consequences. A cybersecurity...

 CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can have an unintended negative impact on your customer experience and your reputation in regards to digital retailing. Digital retailing can be...

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means to an end. In the end, we want to take care of customers and sell more cars, service and parts. Text...

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their...

The 2019 New York International Auto Show is a showcase for Electric Vehicles (EVs). Auto Shows are generally a platform for manufacturers to demonstrate their visions for the future. The collective effort demonstrated at this year’s show is a good indication that EV technology...

Did you ever wish you could clone yourself or someone on your team? It would give you an extra set of hands, as well as another individual that knows exactly what needs to be done and when. Unfortunately, science has not gotten closer to...

Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies provide advantages and disadvantages for smaller dealerships. It was only a handful of years ago when we were in the depth...

On today's show, CBT's Bridget Fitzpatrick discusses how artificial intelligence is improving call center practices with Mike Haeg, Vice President of Automotive at Car Wars. The pair also discuss the problems facing dealers in their call centers, as well as incorporating a CRM into...

The trend of using ridesharing services, like Uber and Lyft, gained popularity seemingly overnight. Within the last five years, ridesharing through these and other companies has expanded greatly, reaching nearly every city and town, big or small, around the globe. For automotive service centers,...

With a tremendous amount of information right at their fingertips, car buyers are doing more research than ever, and they expect dealers to keep up as well. But when customers walk into a store, they often know more about the dealership than the dealership...