Do You Have a Cybersecurity Plan at Your Dealership?

cybersecurity
Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and digital information. While losing some wheels, or a vehicle can be costly, cybersecurity breaches can have more dire consequences. A cybersecurity...

Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience – Pete MacInnis, eLend Solutions

digital retailingvideo
 CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can have an unintended negative impact on your customer experience and your reputation in regards to digital retailing. Digital retailing can be...

Why Are Service Departments Still Not Texting?

texting
Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means to an end. In the end, we want to take care of customers and sell more cars, service and parts. Text...

What is Your Customer Data Worth?

data
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their...

The Evolution of EVs – Where Are We Now?

EVs
The 2019 New York International Auto Show is a showcase for Electric Vehicles (EVs). Auto Shows are generally a platform for manufacturers to demonstrate their visions for the future. The collective effort demonstrated at this year’s show is a good indication that EV technology...

Four Automated Technologies that can Make Life Easier at Your Dealership

technologies
Did you ever wish you could clone yourself or someone on your team? It would give you an extra set of hands, as well as another individual that knows exactly what needs to be done and when. Unfortunately, science has not gotten closer to...

How Can Mom And Pop Dealerships Survive Big Tech?

mom and pop
Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies provide advantages and disadvantages for smaller dealerships. It was only a handful of years ago when we were in the depth...

How AI Can Improve Your Dealership’s Call Center Practices – Mike Haeg

call center practicesvideo
On today's show, CBT's Bridget Fitzpatrick discusses how artificial intelligence is improving call center practices with Mike Haeg, Vice President of Automotive at Car Wars. The pair also discuss the problems facing dealers in their call centers, as well as incorporating a CRM into...

Ridesharing Services Increase Earning Potential for Automotive Service Centers

ridesharing
The trend of using ridesharing services, like Uber and Lyft, gained popularity seemingly overnight. Within the last five years, ridesharing through these and other companies has expanded greatly, reaching nearly every city and town, big or small, around the globe. For automotive service centers,...

How Your Dealership Can Use AI to Personalize the Consumer Experience – Lori Wittman, VinSolutions

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With a tremendous amount of information right at their fingertips, car buyers are doing more research than ever, and they expect dealers to keep up as well. But when customers walk into a store, they often know more about the dealership than the dealership...

HEADLINES

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How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler...

Today on CBTNews.com - Thursday, July 18th, 2019: How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets - Aaron Zeigler We welcome Aaron Zeigler,...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
stopping the clockvideo

The Importance of Stopping the Clock

Thinks like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of...
business developmentvideo

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...