Using Social Media to Recruit Top Dealership Talent

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Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet, people can browse for jobs from anywhere in the world and easily apply via...

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It

social media
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing tactics you use at your dealership. You should never keep using a social media...

Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy ‘El Patronn’ Tremenio, Brooklyn Mitsubishi

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On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today I...

6 Video Ideas for Social Media Outreach

social media
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re new to the medium, though, making a video can be overwhelming. You may not...

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

social media
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan...

Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs

social media
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the “social” in “social media” requires dealerships to find new ways to connect with their...

Why Dealerships Should Pay More Attention to Cloud Technology – Dan Flynn, CDK Global

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 In the changing technology space today it's very important for dealers to pay attention to new offers that are in the marketplace, and there are a large number of small businesses in the U.S. and around the world that are paying attention to this...

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick GMC

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 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create dealership exposure. On today’s show, we speak to Cathy Nesbit, Social Media Director at...

Facebook Launches Two New Marketing Tools to Help Dealers

Facebook
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing...

How To Properly Use Social Media To Build Your Talent Pool

social media
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also heavily involved in the recruitment process. Through the easy access to information on the...

HEADLINES

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CBT News Week In Review: January 24, 2020

CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...
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How to Improve Employee Retention and Productivity

As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
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Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...
retaining customersvideo

Retaining Customers with Your Smartphone

 We all know using your smartphone for making videos impacts sales, but it’s also good for retaining customers. Sales trainer David Kain, explains how...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...