Saturday, January 16, 2021
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Mark Rikess Shares His Insight About the Evolving Sales Process During This Crisis

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Mark Rikess, CEO of Rikess Consulting. In this segment, Jim and Mark discuss the benefits of fast-tracking your digital retailing strategy, and how to approach an ever-changing sales process. Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network. Did […]
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How To Sell More Cars With YouTube

The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...

Is The Automotive Industry Forgetting How To Connect?

If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...

How Social Media Influencers Are Changing the Auto Industry

As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center....

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...

Using Social Media to Recruit Top Dealership Talent

Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager...

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It

When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything...
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Minnesota car dealers were in federal court last week to fight a proposed change to the state’s emissions rules for new automobiles. The regulations...

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TrueCar predicts 16 million new car sales in 2021

Headed into another year of uncertainty, TrueCar is forecasting a healthy increase over 2020’s suppressed auto sales performance, expecting new light vehicle sales in 2021 to...
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