Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick GMC

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 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create dealership exposure. On today’s show, we speak to Cathy Nesbit, Social Media Director at...

How To Sell More Cars With Youtube

youtube
The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a lot, and sometimes where they go instead of setting foot on the lot. It is critical for dealerships to set...

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

social media
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the...

Facebook Launches Two New Marketing Tools to Help Dealers

Facebook
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing...

How To Properly Use Social Media To Build Your Talent Pool

social media
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also heavily involved in the recruitment process. Through the easy access to information on the...

Why Organic Social Media Is Losing Its Power?

social media
Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm changes in the past few years, it’s caused a change with organic reach at...

How To Use Social Media Data For A Trend Analysis In Your Dealership?

social media
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being collected from all sorts of sources. Social media, though, houses plenty of data that...

How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer, Cox Automotive, and Facebook

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According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox...

Cars.com’s Newest Product Release with Jake Wittler

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Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales Drive combines inventory solutions from Cars.com, Dealer inspire's product 'Conversations', and Facebook Marketplace in order to connect customers with dealers...

Reaching Gen Z on Social Media

Gen Z
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated...

HEADLINES

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Week In Review: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy |...

CBT News Week In Review for Friday, September 20th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On...
leadershipvideo

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
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The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...