Social Media

The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a lot, and sometimes where they go instead of setting foot on the lot. It is critical for dealerships to set stakes online to excel in this new selling era, and a powerful tool for doing so is YouTube.  The Benefits of a Virtual Showroom Dealerships today can harness YouTube to spread their brand, bring in customers, and...

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch up on the latest news, find out what your friends are doing, get attention and to market yourself. Yet there exists one device more powerful than all of that—the phone. The phone is more powerful than all of these other technological developments. This is because at some point in everyone’s...

If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am also quite sure many of you, including me at times, are confused as to what this means. I was listening to a podcast from Brian Solis and he mentioned the term “On-Demand Society” while discussing Uber and its effect on not just business, but the economy in general. His point...

As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center. Increasingly, this means turning to social media "influencers." These are individuals with large follower bases on their chosen platforms, who plug brands in exchange for pay, trips, products, and more. Influencers see their online activity as a full-time marketing job, with time and resources spent cultivating their following, building their brand base, and planning their...

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the internet and our use of it evolves, creating and managing a dealership's social media identity can be a daunting assignment. To demystify the task, here are five strategies and tools top dealerships employ.  #1. Aim to...

Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet, people can browse for jobs from anywhere in the world and easily apply via computer, tablet, or smartphone. Employers across all industries including the auto industry have recognized the usefulness of social media when hiring and are implementing social media tools when seeking top talent. Seeking talent on social media...

When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing tactics you use at your dealership. You should never keep using a social media platform or marketing strategy without assessing its worth at some point, and determining if it is adding something to your sales. So, how can you do that? Well, here are some questions to ask yourself...

On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today I have a special guest with us, and that is Rudy Tremenio. You know him though as El Patronn. Thank you so much for joining us today, El Patronn. Rudy Tremenio: Thanks for having me. Jim Fitzpatrick: Sure....

Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re new to the medium, though, making a video can be overwhelming. You may not be sure what to make videos of, or insecure about the quality of your videos. Not to worry! Here are six video ideas that are easy to make no matter what equipment you have. #1. Announcement...

When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan for tackling each one will not only yield unfavorable results, but it will be too much of a time commitment for staff to do their best to produce results. When just starting out, selecting two...