Cars.com’s Newest Product Release with Jake Wittler

video
Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales Drive combines inventory solutions from Cars.com, Dealer inspire's product 'Conversations', and Facebook Marketplace in order to connect customers with dealers...

Reaching Gen Z on Social Media

Gen Z
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated...

Do You Have A Yelp Problem?

Yelp
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp,...

How to Leverage Organic and Paid Content on Social Media

content
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

social media
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan...

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

social media
Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and cons to seeing it through. Dealers have always had third-party sites like Cars.com or...

Is E-Commerce Driving the Auto Industry?

e-commerce
Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social media. In this Amazon Prime era, as an automotive dealership, you need to be...

Attracting Your Customers Through Instagram and Facebook Using Cars Social

Socialvideo
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership's inventory to where...

Laura Madison: Are you taking advantage of service to sales opportunities?

service to salesvideo
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and Training with Alan Ram's Proactive Training Solutions, dealerships aren't taking full advantage of the...

How Facebook Messenger gets around car buying barriers

Facebook Messengervideo
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of uQuote, says in the age of technology, avoiding most barriers can be done by...

HEADLINES

David Lewisvideo

How to Deal With a Best Price Shopper

Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
newscastvideo

Week In Review: Cody Lusk & Chairman Howard Hakes of AIADA Talk Tariffs, Trends,...

CBT News Week In Review for Friday, March 22nd, 2019: Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch, CEO of...
credit data

Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
extra milevideo

Going the Extra Mile and Following Up

 How far are you willing to go when it comes to following up? Cory explains how to go the extra mile, in an effort...

How to Deal With a Best Price Shopper

Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...

Accountability and What It Is Worth to Your Business

Your culture, what’s that worth? Team morale, momentum, your brand, the customer experience, the team member experience, your own credibility as a leader. You...