Achieving Realistic Social Media Objectives for your Dealership

social media
With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available so clearly defining what, when, how, where, and who we will be targeting is...

Making the Most of Your Digital Spend – Interview with David Schoonover

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CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

video strategy
It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and they are all throwing content ideas into it in the breakroom! Great, now you have...

Is your social media safe from hackers?

social mediavideo
Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you need to do in order to make sure that your dealership stays safe online.

Why Facebook Live should be used by your dealership

Facebook Livevideo
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really sure your dealership can or should use it? Well, stop wondering. You should! GM...

Up Your Game on Facebook

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Up your game on the 800-pound gorilla today, Facebook.  Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate to you on a personal level, building their trust in you as their salesperson.

How to Build Your Referral Base Using Social Media

social mediavideo
  Have you done the work to get referrals, especially on social media sites like LinkedIn? Cory explains how important it is to getting more people into your showroom on today's Tip of the Day.

7 Basic Steps to Optimize Your Dealership’s Online Reputation

reputation
Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to evolve...

Have a daily social hour

socialvideo
  Want to improve your dealership’s social media engagement? David Kain suggests having a daily social hour in today's Tip of the Day.

Gary Vaynerchuk, 2017 CBT Conference keynote presentation

Gary Veevideo
  New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday March 8th to headline the CBT Conference + Expo. Gary's presentation "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World" was extremely well received...

HEADLINES

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Making Changes and Meeting Customer Expectations | Trump administration tax hike might impact car...

  On today's CBT Newscast for Monday, February 19th, 2018: Michael Anderson: Making Changes and Meeting Customer Expectations Consumers have changed and it’s impacting Car Dealerships. Michael...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...