Thursday, September 16, 2021
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How car dealers can increase their brand awareness and engage with customers on Twitter – Guy Schueller, Industry Director for Autos

If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key tool for retail automotive. So what’s trending right now? On today’s show, we’re pleased to welcome Guy Schueller, Industry Director of Automotive for Twitter, to discuss how car dealers are […]
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How the pandemic shifted the way Generation Z approaches the workforce

Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On...

Tips to improve your social media relationships

In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan...

How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail

Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for...

The Rise of TikTok: Is It Worth the Investment at Your Dealership?

Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert...

Top 3 social media platforms your dealership should actually use

Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...

Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating...

Use These Social Media Strategies to Serve Your Customers and Community – Corey Perlman, Social Media Expert

On today's show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey...
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