The problems nobody was ever going to build for you
In 1999, I watched a talk by Douglas Engelbart, the man who invented the mouse. He said technology moves on two dimensions. Access is whether you can reach the information,...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Automotive Marketing
Rethink the customer journey to capture today’s cautious vehicle shoppers
Dealers are navigating a longer customer journey as affordability pressures make consumers more cautious about purchasing a vehicle. Joining us on today’s CBT Live segment is Force Marketing CEO John...
Modern marketing isn’t about more tools, It’s about a seamless experience
The way people shop for vehicles has changed significantly and marketing needs to change with it.
Today’s car buyers don’t start their journey on just one website or fill out one...
A shift in control: Modern dealer marketing and access to agency-grade buying tools
For years, automotive marketing has operated a clear structural hierarchy.
Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Jonathan Dawson on breaking industry norms to drive loyalty and sales
Six months after acquiring Cherokee Mitsubishi, dealer principal Jonathan Dawson is candid about both progress and missteps as he transitions from industry consultant to retail operator. During the latest Mind...
Why dealers can no longer ignore TikTok in the buying journey
On the Dash:
TikTok now supports the entire car-buying journey, from discovery to shortlist.
Buyers rely on the platform for research, comparisons and confidence building.
Dealers who show up early...
Boost your dealership’s visibility during the age of AI-powered search
As more consumers turn to AI-powered tools for answers, dealerships must adapt their digital marketing strategies to remain visible in an increasingly zero-click search process. On today's episode of Marketing...
Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies
As we approach the final quarter of 2025, many dealers are wondering how they can finish the year strong. On the latest episode of Inside Automotive, John Fitzpatrick, president and...
How Alexi Venneri turned a setback into a $50M tech empire
Economic setbacks can spark breakthroughs and redefine entire industries. On this latest episode of Women Driving the Industry, Alexi Venneri, co-founder and CEO of DAS Technology, shares how she built...
How dealerships can capture intent and maximize marketing
National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On today's episode of Marketing Matters, Digital...
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