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Thursday, September 16, 2021
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Social Media

Social Media

How car dealers can increase their brand awareness and engage with customers on Twitter – Guy Schueller, Industry Director for Autos

CBT News - 0
If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key tool for retail automotive. So what’s trending right now? On today’s show, we’re pleased to welcome Guy Schueller, Industry Director of Automotive for Twitter, to discuss how car dealers are […]
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Recruitment

How the pandemic shifted the way Generation Z approaches the workforce

CBT News - 0
Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On...
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Social Media

Tips to improve your social media relationships

Steve Mitchell - 0
In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan...
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Social Media

How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail

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Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for...
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Marketing

The Rise of TikTok: Is It Worth the Investment at Your Dealership?

Chanell Turner - 1
Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert...
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Social Media

Top 3 social media platforms your dealership should actually use

CBT News - 0
Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...
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Daily Newscast

Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

CBT News - 0
Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating...
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Coronavirus Coverage

Use These Social Media Strategies to Serve Your Customers and Community – Corey Perlman, Social Media Expert

CBT News - 0
On today's show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey...
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CBT News is a multimedia platform where top dealership professionals go to stay ahead and learn how to sell and service more vehicles more profitably. Automotive industry professionals learn the latest automotive news, sales and management training, best practices and so much more. In addition to providing the latest automotive news and in-depth interviews with industry leaders, CBT News also hosts weekly shows featuring the nation’s top automotive trainers and consultants, covering all departments of the dealership including sales, fixed ops, parts, management, leasing and finance. CBT News was created to deliver daily content that dealers can count on for help in running their dealerships better. If you are looking for a community where you can learn the latest auto news and get ahead in the car business, subscribe today.

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