5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

social media
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the...

Using Social Media to Recruit Top Dealership Talent

social media
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet, people can browse for jobs from anywhere in the world and easily apply via...

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It

social media
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing tactics you use at your dealership. You should never keep using a social media...

Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy ‘El Patronn’ Tremenio, Brooklyn Mitsubishi

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On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today I...

6 Video Ideas for Social Media Outreach

social media
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re new to the medium, though, making a video can be overwhelming. You may not...

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

social media
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan...

Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs

social media
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the “social” in “social media” requires dealerships to find new ways to connect with their...

Why Dealerships Should Pay More Attention to Cloud Technology – Dan Flynn, CDK Global

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 In the changing technology space today it's very important for dealers to pay attention to new offers that are in the marketplace, and there are a large number of small businesses in the U.S. and around the world that are paying attention to this...

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick GMC

social mediavideo
 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create dealership exposure. On today’s show, we speak to Cathy Nesbit, Social Media Director at...

Facebook Launches Two New Marketing Tools to Help Dealers

Facebook
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing...

HEADLINES

John Fitzpatrickvideo

John Fitzpatrick Provides a Weekly Marketing Update for Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back President and CEO of Force Marketing, John Fitzpatrick. In this segment,...
Bloombergvideo

Kevin Tynan, Bloomberg Senior Automotive Analyst, Shares His Industry Insight

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Kevin Tynan, Senior Automotive Analyst at Bloomberg Intelligence. In this segment, Kevin...
Bob Farlowvideo

On CBT News for April 9, 2020: McGeorge Toyota of Richmond, VA Doing the...

Today on CBTNews.com - Thursday, April 9th, 2020: McGeorge Toyota of Richmond, VA Doing the Right Thing with Employees, Customers and First Responders - Bob...
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel