6 Video Ideas for Social Media Outreach

social media
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re new to the medium, though, making a video can be overwhelming. You may not...

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

social media
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan...

Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs

social media
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the “social” in “social media” requires dealerships to find new ways to connect with their...

Why Dealerships Should Pay More Attention to Cloud Technology – Dan Flynn, CDK Global

could technologyvideo
 In the changing technology space today it's very important for dealers to pay attention to new offers that are in the marketplace, and there are a large number of small businesses in the U.S. and around the world that are paying attention to this...

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick GMC

social mediavideo
 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create dealership exposure. On today’s show, we speak to Cathy Nesbit, Social Media Director at...

How To Sell More Cars With Youtube

youtube
The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a lot, and sometimes where they go instead of setting foot on the lot. It is critical for dealerships to set...

Facebook Launches Two New Marketing Tools to Help Dealers

Facebook
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing...

How To Properly Use Social Media To Build Your Talent Pool

social media
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also heavily involved in the recruitment process. Through the easy access to information on the...

Why Organic Social Media Is Losing Its Power?

social media
Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm changes in the past few years, it’s caused a change with organic reach at...

How To Use Social Media Data For A Trend Analysis In Your Dealership?

social media
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being collected from all sorts of sources. Social media, though, houses plenty of data that...

HEADLINES

newscastvideo

Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors | 5...

Today on CBTNews.com - Tuesday, November 12th, 2019: Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors Jim Fitzpatrick talks to Shawn Hays,...
automotive

Are Automotive Technicians Ready for a Self-Driving, Electrified Future?

In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
Tip of the Dayvideo

Getting Out of a Rut

 In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...