Reaching Gen Z on Social Media

Gen Z
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated...

Do You Have A Yelp Problem?

Yelp
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp,...

How to Leverage Organic and Paid Content on Social Media

content
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

social media
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan...

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

social media
Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and cons to seeing it through. Dealers have always had third-party sites like Cars.com or...

Is E-Commerce Driving the Auto Industry?

e-commerce
Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social media. In this Amazon Prime era, as an automotive dealership, you need to be...

Attracting Your Customers Through Instagram and Facebook Using Cars Social

Socialvideo
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership's inventory to where...

Laura Madison: Are you taking advantage of service to sales opportunities?

service to salesvideo
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and Training with Alan Ram's Proactive Training Solutions, dealerships aren't taking full advantage of the...

How Facebook Messenger gets around car buying barriers

Facebook Messengervideo
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of uQuote, says in the age of technology, avoiding most barriers can be done by...

Building a Great Social Media Presence – Snapchat and Instagram

social media
Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the growth of customers but also brand awareness. However, to be able to grow your...

HEADLINES

ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
newscastvideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...

Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda The annual NADA show is...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...