How To Use Social Media Data For A Trend Analysis In Your Dealership?
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being collected from all sorts of sources. Social media, though, houses plenty of data that...
How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer, Cox Automotive, and Facebook
According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox...
6 Video Ideas for Social Media Outreach
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re new to the medium, though, making a video can be overwhelming. You may not...
Cars.com’s Newest Product Release with Jake Wittler
Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales Drive combines inventory solutions from Cars.com, Dealer inspire's product 'Conversations', and Facebook Marketplace in order to connect customers with dealers...
Reaching Gen Z on Social Media
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated...
Do You Have A Yelp Problem?
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp,...
How to Leverage Organic and Paid Content on Social Media
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...
Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?
Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and cons to seeing it through. Dealers have always had third-party sites like Cars.com or...
Is E-Commerce Driving the Auto Industry?
Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social media. In this Amazon Prime era, as an automotive dealership, you need to be...
Attracting Your Customers Through Instagram and Facebook Using Cars Social
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership's inventory to where...
HEADLINES
Is Your Dealership Getting Fooled by Vanity Metrics? | 7 Tips For Evaluating Your...
Today on CBTNews.com - Wednesday, May 22nd, 2019: Is Your Dealership Getting Fooled by Vanity Metrics? - Jonathan "JT" Thompson, Force Marketing
Despite positive page views...
7 Tips For Evaluating Your Vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Getting Out of a Rut
In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...
Creating a Marketing Strategy with Cable TV Advertising
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...
The Importance of a Dream Team Concept
On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
Having the Willingness to Win
The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...
