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Mark Rikess Shares His Insight About the Evolving Sales Process During This Crisis

CBT News - 0
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Mark Rikess, CEO of Rikess Consulting. In this segment, Jim and Mark discuss the benefits of fast-tracking your digital retailing strategy, and how to approach an ever-changing sales process. Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network. Did […]
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Social Media

How To Sell More Cars With YouTube

Chana Perton - 0
The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
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Social Media

Why the Phone is Your Greatest Weapon in Business

Grant Cardone - 0
We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
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Magazine

Is The Automotive Industry Forgetting How To Connect?

Glenn Pasch - 0
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...
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Marketing

How Social Media Influencers Are Changing the Auto Industry

Chana Perton - 0
As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center....
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Social Media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Chana Perton - 0
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
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Social Media

Using Social Media to Recruit Top Dealership Talent

Kimberly Hurley - 0
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager...
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Social Media

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It

Chanell Turner - 0
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything...
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Latest Articles

The Friday 5

EV Special Purpose Acquisition Companies continue to trend upwards

Steve Greenfield - 0
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
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Industry News

CBT special feature: The winners and losers of 2020

CBT News - 0
Welcome back to CBT News. 2020 was an unforgettable year in the auto industry. As dealers worked diligently to keep their families safe, they...
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Association News

Why Minnesota car dealers are fighting a new administrative rule regarding emissions standards – Scott Lambert, MADA

CBT News - 0
Minnesota car dealers were in federal court last week to fight a proposed change to the state’s emissions rules for new automobiles. The regulations...
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Customer Experience

Five tips on how to be customer-centered

Steve Mitchell - 0
A recent PWC report said, "only 36% of consumers feel that their employees understand their needs." Regardless of the truth or argument, perception is reality....
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Sales Strategy

TrueCar predicts 16 million new car sales in 2021

Jason Unrau - 0
Headed into another year of uncertainty, TrueCar is forecasting a healthy increase over 2020’s suppressed auto sales performance, expecting new light vehicle sales in 2021 to...
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CBT News is a multimedia platform where top dealership professionals go to stay ahead and learn how to sell and service more vehicles more profitably. Automotive industry professionals learn the latest automotive news, sales and management training, best practices and so much more. In addition to providing the latest automotive news and in-depth interviews with industry leaders, CBT News also hosts weekly shows featuring the nation’s top automotive trainers and consultants, covering all departments of the dealership including sales, fixed ops, parts, management, leasing and finance. CBT News was created to deliver daily content that dealers can count on for help in running their dealerships better. If you are looking for a community where you can learn the latest auto news and get ahead in the car business, subscribe today.

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