Social Media

On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership's inventory to where...

While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and Training with Alan Ram's Proactive Training Solutions, dealerships aren't taking full advantage of the...

How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of uQuote, says in the age of technology, avoiding most barriers can be done by...

Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the growth of customers but also brand awareness. However, to be able to grow your...

Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a few clicks into a worksheet that the advertiser designs, but is pre-populated with the users’ information from Facebook, saving the...

With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available so clearly defining what, when, how, where, and who we will be targeting is...

CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.

It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and they are all throwing content ideas into it in the breakroom! Great, now you have...

Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you need to do in order to make sure that your dealership stays safe online.

Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really sure your dealership can or should use it? Well, stop wondering. You should! GM...