Social Media

 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create dealership exposure. On today’s show, we speak to Cathy Nesbit, Social Media Director at...

The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a lot, and sometimes where they go instead of setting foot on the lot. It is critical for dealerships to set...

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the...

For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing...

Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also heavily involved in the recruitment process. Through the easy access to information on the...

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm changes in the past few years, it’s caused a change with organic reach at...

Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being collected from all sorts of sources. Social media, though, houses plenty of data that...

According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox...

Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales Drive combines inventory solutions from Cars.com, Dealer inspire's product 'Conversations', and Facebook Marketplace in order to connect customers with dealers...

Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated...