Achieving Realistic Social Media Objectives for your Dealership

social media
With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available so clearly defining what, when, how, where, and who we will be targeting is...

Making the Most of Your Digital Spend – Interview with David Schoonover

digital spendvideo
CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

video strategy
It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and they are all throwing content ideas into it in the breakroom! Great, now you have...

Is your social media safe from hackers?

social mediavideo
Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you need to do in order to make sure that your dealership stays safe online.

Why Facebook Live should be used by your dealership

Facebook Livevideo
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really sure your dealership can or should use it? Well, stop wondering. You should! GM...

Up Your Game on Facebook

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Up your game on the 800-pound gorilla today, Facebook.  Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate to you on a personal level, building their trust in you as their salesperson.

How to Build Your Referral Base Using Social Media

social mediavideo
  Have you done the work to get referrals, especially on social media sites like LinkedIn? Cory explains how important it is to getting more people into your showroom on today's Tip of the Day.

7 Basic Steps to Optimize Your Dealership’s Online Reputation

reputation
Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to evolve...

Have a daily social hour

socialvideo
  Want to improve your dealership’s social media engagement? David Kain suggests having a daily social hour in today's Tip of the Day.

Gary Vaynerchuk, 2017 CBT Conference keynote presentation

Gary Veevideo
  New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday March 8th to headline the CBT Conference + Expo. Gary's presentation "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World" was extremely well received...

HEADLINES

newscastvideo

Brian Benstock: How Paragon Honda Uses Technology to Properly Serve Their Market | ...

On today's CBT Newscast for Friday, April 20th, 2018: How Paragon Honda Uses Technology to Properly Serve Their Market - Brian Benstock Can you imagine the...
The Joe Verde Groupvideo

Why Dealerships Should Consistently Train Their Staff- Eric Edwards, The Joe Verde Group

Among this digital driven world Dealerships spend a lot of money on the technology that drives them. Eric Edwards, Trainer with the Joe Verde...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
spot decisionsvideo

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...

The 7 Circles of Internet Sales Success – Training Circle

On today’s episode of Progressive Retail, Cory Mosley continues his series on the 7 Circles of Internet Sales Success by going over the Training...

Opening the Call: What to say to make a good first...

"The better you are prepared before reaching out to your customer, the better the conversation will be." Opening the call is much like your first...