Sales Strategy

Dealers spend a lot of money on getting customers to call, click on, or come into the dealership, but once they get to the showroom floor, the salesperson falls flat. We recently caught up with Brian Finnegan, to find out why. Brian is the...

 Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling opportunities in a more efficient way. Joining CBT's Jim Fitzpatrick is Mike Haeg, Vice President...

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a revival. It is more important than ever to make sure your phone pitch game...

Every dealer knows that in order to increase your sales tomorrow, you need to start by taking more action today. This means planning and prioritizing training with your staff, and having a solid sales strategy with manageable goals. We recently spoke to Shawn Hays,...

Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall into.  Most research organizations consider those born from the early 1980s to the late 1990s as Millennials or the ‘Y’...

Dealers across the country have felt the pressure to hold on to front-end gross as margin compression continues to be a persistent issue. Here to tell us how you can increase profits and improve the overall health of your dealership is Brian Benstock, partner...

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s right. Dealerships who play their cards right could cash in big when taxes are due. IRS data from 2017 shows...

Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we do to finish out the year strong? By this time in the year most dealer leaders, managers and business owners have...

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like your facial expression and body positioning are also being heard loud and clear. Non-verbal communication is more effective and absorbed...

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees at an almost incessant pace. It can be a challenge to manage daily tasks...