Tips for Salespeople to Work from Home Effectively

work from home
To say the least, these times are challenging for professionals in the automotive industry. In several states like New Jersey and Michigan, physical showrooms are closed due to a shelter-in-place order. However, that doesn’t mean someone in car sales isn’t able to conduct business...

Sean Gardner’s Advice for Weathering Coronavirus Challenges – The Joe Verde Group

Joe Verde Groupvideo
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Sean Gardner trainer and instructor at the Joe Verde Group. In this segment, Sean and Jim discuss how dealers can make up for lost volume by capitalizing on opportunities to increase gross...

Buying Leads Give Life when the Well Runs Dry

leads
Independence is a quality that salespeople possess, and that runs all the way up the ladder in variable operations. Being self-sufficient in generating traffic online and in-person and turning those leads into buyers is a source of pride. But what happens when the leads...

Taking Your Dealership’s Top Performers to the Next Level – Jonathan Dawson & Frank Crinite

Jonathan Dawsonvideo
On today’s show, we’re very pleased to welcome Jonathan Dawson, automotive sales trainer, author, and consultant. Jonathan has also appeared many times on the CBT Saturday Morning Sales Meetings to lend his insight and motivation. He is joined, via zoom, by Frank Crinite, the...

Used Car Buyers Still Prefer Buying at Dealership, Not Online

car buyers
Tech advances in automotive retail have expanded a customer’s buying options. Online lead generation and hours of research have streamlined the time it takes a customer in the showroom to buy a car. That’s especially true for new cars, but the pre-owned market is...

The Importance Today of the Sales Walkaround

walkaround
Car buyers go online, that’s a fact. Think With Google research shows that more than 95 percent of car sales start with the customer searching and researching on the internet. And when it comes time for the customer to see their potential vehicles in...

Hold the Phone: The New Rules of Engagement

phone
If it feels like connecting with your shoppers by phone has become more challenging than in years past, you’re not alone. In a recent survey of TrueCar dealers, 80% declared that reaching customers by phone has become harder.  Consumer insights confirm what we’ve all been...

Four Factors for the Spring Sales Surge and How to Capitalize

capitalize
The cool weather is giving way to longer days and warmer temperatures. Car salespeople are looking forward to a new season: spring sales season. Every year, depressed winter car sales figures see a surge as springtime arrives. It’s a trend that’s evident in the...

Creating a Highly Personalized Online Experience for Your Consumers – Jessica Stafford, Autotrader

video
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Jessica Stafford, Senior Vice President and General Manager at Autotrader and Kelley Blue Book. The pair discussed common mistakes dealers make when interacting with consumers online and how to avoid them. VIDEO...

The Most Profitable Business Strategy Is Your Current Customer Base!

customer
Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building processes, technologies and expertise for acquiring new customers to get more business. And yet, common marketing wisdom tells us that...

HEADLINES

Bob Farlowvideo

On CBT News for April 9, 2020: McGeorge Toyota of Richmond, VA Doing the...

Today on CBTNews.com - Thursday, April 9th, 2020: McGeorge Toyota of Richmond, VA Doing the Right Thing with Employees, Customers and First Responders - Bob...
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they...
F&I

3 Unique Ways F&I Can Leverage the Online Delivery Process During COVID-19

Traditional dealers have struggled in the last few years with how to handle the online F&I process. Many have resisted it but now with...
KPAvideo

KPA Launches COVID-19 Resource Center for New Car Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Zach Pucillo, Mid-Atlantic District Team Supervisor at KPA. In this segment, Zach...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel