How to Create a Truly Unique Selling Experience at Your Dealership – Paul Potratz, Dealership Branding Expert

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Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell us how your dealership can create a truly unique approach to selling is expert branding strategist Paul Potratz, owner of...

Top Selling Holiday’s In Automotive and How to Market Them to Drive Traffic

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As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which ones actually help to increase traffic to your dealership. Generally, automotive dealerships often advertising sales surrounding holidays related to change...

Grow Your Service Sales Business by Having a Strong Q1 and Year-End Plan

What can we do to finish out this quarter and the entire year off strong? By this time in the year most dealer leaders, managers and business owners have a good feel for what their first quarter brings and what their year-end numbers will look...

A Constructive Approach to Missed Sales Goals

sales goals
There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much as everyone wants to be the boss that’s the buddy, the boss that’s cool and the boss who’s a friend,...

How to Revitalize Your Dealership’s Culture to Attract More Female Customers – Jody DeVere, askpatty.com

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In today’s market, women account for 65 percent of all new car, and 53 percent of all used car purchases. Which means, no matter how you look at it, women have incredible buying power and influence on the car industry. Jim Fitzpatrick recently spoke...

How Your Sales Department Can Dramatically Increase Closing Percentages – Brian Finnegan, Advanced Dealer Concepts

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Dealers spend a lot of money on getting customers to call, click on, or come into the dealership, but once they get to the showroom floor, the salesperson falls flat. We recently caught up with Brian Finnegan, to find out why. Brian is the...

Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg

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 Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling opportunities in a more efficient way. Joining CBT's Jim Fitzpatrick is Mike Haeg, Vice President...

6 Things You Need to Know to Make Good Sales Calls

sales calls
The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a revival. It is more important than ever to make sure your phone pitch game...

Sales Manager Shawn Hays Discusses What it Takes to Build a Winning Team

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Every dealer knows that in order to increase your sales tomorrow, you need to start by taking more action today. This means planning and prioritizing training with your staff, and having a solid sales strategy with manageable goals. We recently spoke to Shawn Hays,...

How to Sell to Millennials in 2019

millennials
Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall into.  Most research organizations consider those born from the early 1980s to the late 1990s as Millennials or the ‘Y’...

HEADLINES

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Is Your Dealership Getting Fooled by Vanity Metrics? | 7 Tips For Evaluating Your...

Today on CBTNews.com - Wednesday, May 22nd, 2019: Is Your Dealership Getting Fooled by Vanity Metrics? - Jonathan "JT" Thompson, Force Marketing Despite positive page views...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Tip of the Dayvideo

Getting Out of a Rut

In a rut?  It happens to the best of us. Forget about why you’re in it.  Mark gives you three simple steps to get...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...