Modern Sales Methods that Will Keep Your Dealership Profitable

sales
Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to take with many of them. There are many different sales methods and it can...

Tips for Creating a Premier Customer Experience on a Budget

customer experience
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the pleasant attitude of the staff? Is the décor sleek and engaging? Is it easy to find what you need? Now,...

The Benefits of a Loyalty Reward Program and Four Tips for Implementing it at Your Dealership

loyalty reward
When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are buying almost 30 percent more items per order than first-time shoppers. Also, they generated three to seven times more revenue...

Rock-Solid Promotional Ideas to Help You See an End-of-Year Rise in Sales

promotional
We are less than four months away from 2020. Depending on your perception of the New Year, this is either good or bad news. However, there are ways to ensure the close of 2019 sets you up for a stellar start to 2020. Many consumers...

How Your Dealership Staff Can Improve Their Communication with Customers

communication
Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That said, how dealership staff carry out these interactions has changed significantly. A vast bulk of initial and follow-up communication is...

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

demonstration drive
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still prefer buying...

About Selling, Closing And Negotiation…

selling
Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing our own hit & miss closes based on bits and pieces of what we heard. My first 5 years I couldn’t...

6 Simple Tools To Boost Your Productivity

productivity
If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees at an almost incessant pace. It can be a challenge to manage daily tasks...

How to Take Advantage of E-Commerce Opportunities in Auto Retail

e-commerce
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new jargon and skills. It also brings opportunity. In the traditional model of sales, while there was...

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

customer
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with the decisions a consumer makes to purchase a car. According to Google, Millard Brown...

HEADLINES

newscastvideo

Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors | 5...

Today on CBTNews.com - Tuesday, November 12th, 2019: Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors Jim Fitzpatrick talks to Shawn Hays,...
automotive

Are Automotive Technicians Ready for a Self-Driving, Electrified Future?

In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
Tip of the Dayvideo

Getting Out of a Rut

 In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...