Becoming a Modern Sales Hustler
It is no secret that times have changed. Technology and availability of information have forever altered the way we interact with buyers and the way we sell cars. Social media and text messaging have all but replaced the traditional phone call, and online resources...
Running an Efficient Dealership in the Digital Age – James Boening, GM of Audi South Atlanta
Jim Fitzpatrick sits down with James Boening, the General Manager of Audi South Atlanta, to discuss turnover, the internet, and digital marketing. James began in the industry detailing and valeting cars when he was 18 and has been in the auto industry for 32 years...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still prefer buying...
How to Be Part of the Solution and Get Loyal, Responsible Customers
Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis abyss. Rising defaults and delinquency rates are cited as predictors of that impending doom. Cheap money and a strengthening economy helped...
Benefits of Working in Sales
There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique opportunities and benefits to employees. Within the sales department there are a number of career paths, but working on the...
Perfecting the Art of Personal Branding in Sales – Tony Zelaya, DARCARS
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network's audience in our recent interview. Tony Zelaya started a shoe store which he ran successfully for...
Why A Dealership Employee Needs To Be Patient, Not Complacent
As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about the vision of the company that we are employed in, and if we have the ability to act on that...
Boost Your Sales With a Better Online Retail Presence – Marco Schnabl
With Digital Retailing becoming more attractive for the modern day consumer, Dealers are wondering if it is just a matter of time before they are replaced by links and clicks. Joining CBT News today is Marco Schnabl from AutomotiveMastermind. We discussed how dealers can...
Meet The Customer Where They Shop: Solutions for Online Retailing – Scott Gunnell, JM&A
Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues CBT Automotive network is by Scott Gunnell, Vice President of Field Sales Operations and Strategy at the JM&A Group. As digital retail...
Wake-Up Call: These Women Want Cars – and Have Money!
Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to 55-to-64 in 2011, and, as of this year, 50 percent of the U.S. population...
HEADLINES
Feature Benefit Selling by Mark Wahlberg
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!
Solutions That Measure and Manage Your Dealership’s Recon Process
If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...
Why Your Team Should Be Certified
Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...
Making the Connection: Four Ways to Align your Goals
Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
What Does Digital Retailing Have To Do With F&I?
On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...
The Power of Right Example
On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...
What Sets Your BDC Apart From the Competition?
On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...
