How to NOT Sell Cars in 2018

car buyers
Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a fairly stable economy and a job market that’s improving. While there certainly are car buyers ready with cash in hand,...

Four Ways That Sales Staff Can Embrace the Role of Consultant for Potential Car Buyers

Cox Automotive
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show to come on television, consumers have Netflix or other television choice options to choose...

Cars.com’s Darren Haygood: How to make sure your top salespeople stand out

Darren Haygoodvideo
  Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce time, but according to Darren Haygood, Senior VP of Commercial Strategy with Cars.com, having...

A Dealer’s Key to Success: Realizing Everyone is a Salesperson

customer service
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of online marketplaces like Amazon, consumers can buy goods at the drop of a hat....

Rory Vaden: 2 ways to respond to slow sales

Rory Vadenvideo
  We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York Times best-selling author and Co-Founder of Southwestern Consulting Rory Vaden was asked about those...

Cross-Cultural Selling in Retail Automotive

cross-cultural selling
Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us are dealing with some degree of this challenging cultural reality that is modern America today. Living in Florida the awareness of...

Why Online Guided Shopping is #1 in Website Strategy

online guided shopping
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle as online guided shopping becomes more prominent. One of...

Ian Cruickshank: How important is photo and video interaction?

Ian Cruikshankvideo
  When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing are important metrics that give dealerships valuable insight. However, in a recent study by...

5 Ways to Add a Personal Touch to Your Online Sales Process

sales process
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and it can reach millions within a very short time. Connecting with a long-lost friend...

Discipline is The Key to Success in Auto Retail Sales

successvideo
  Jim Fitzpatrick discusses the key to success in auto retail with Rory Vaden, New York Time’s Bestselling Author of Take The Stairs: 7 Steps to Achieving Success and Co-Founder of Southwestern Consulting. From your perspective and your experience, what is the key to success in...

HEADLINES

newscastvideo

Making Changes and Meeting Customer Expectations | Trump administration tax hike might impact car...

  On today's CBT Newscast for Monday, February 19th, 2018: Michael Anderson: Making Changes and Meeting Customer Expectations Consumers have changed and it’s impacting Car Dealerships. Michael...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...