Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

customer
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with the decisions a consumer makes to purchase a car. According to Google, Millard Brown...

Dress to Impress: What Message is Your Dealership Staff Sending?

employee dress
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still be a sense of pride and professionalism in the way we dress.  Many employers, especially...

Study Shows that Younger Millennials and Generation Z Car Buyers Still Want to Visit Dealerships When Purchasing Cars

generation z
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with Harris Poll, provides some stereotype-shattering information about young car buyers. Urban Science surveyed 2,000 shoppers...

Staying Motivated When You’re In Sales

Isn’t ‘Selling’ a blast on those busy days? Even when you’re there 8 or 10 hours, when you have appointments who show and buy, and then grab a quick up or service customer and end up selling 3 or 4 cars that day, don’t you...

Does Gen Z Really Prefer to Buy Online?

Gen Z
There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by closing several of its retail locations earlier this year. With e-commerce sales growing at a rapid pace every year, and...

5 Icebreakers That Will Start a Sale Off Right

break the ice
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most customers are shy to start, afraid to commit or bungle the deal. As a salesperson, your job is to break...

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis, CEO of ClosingBig

salesvideo
 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which sales strategies are worth trying, and how do I get my staff on board...

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their Teen Drivers

parents
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six times more likely to be in a fatal crash than adults. For any parent preparing to let their children behind...

Five Ways to Incorporate Car Tech Safety Features During the Car Buying Process

safety
According to the Association for Safe International Road Travel, almost 1.25 million people around the world die in car accidents each year. The frequency and severity of these accidents have not gone unnoticed by customers, automakers, or governments. In the U.S., the government has...

How to Upsell Accessories in your Dealership

accessories
Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships are only capturing 10 percent of that market, leaving $37 billion to be picked up by aftermarket shops or Internet...

HEADLINES

newscastvideo

Week In Review: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy |...

CBT News Week In Review for Friday, September 20th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On...
leadershipvideo

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...