Sales Strategy

How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with the decisions a consumer makes to purchase a car. According to Google, Millard Brown...

30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still be a sense of pride and professionalism in the way we dress.  Many employers, especially...

If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with Harris Poll, provides some stereotype-shattering information about young car buyers. Urban Science surveyed 2,000 shoppers...

Isn’t ‘Selling’ a blast on those busy days? Even when you’re there 8 or 10 hours, when you have appointments who show and buy, and then grab a quick up or service customer and end up selling 3 or 4 cars that day, don’t you...

There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by closing several of its retail locations earlier this year. With e-commerce sales growing at a rapid pace every year, and...

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most customers are shy to start, afraid to commit or bungle the deal. As a salesperson, your job is to break...

 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which sales strategies are worth trying, and how do I get my staff on board...

According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six times more likely to be in a fatal crash than adults. For any parent preparing to let their children behind...

According to the Association for Safe International Road Travel, almost 1.25 million people around the world die in car accidents each year. The frequency and severity of these accidents have not gone unnoticed by customers, automakers, or governments. In the U.S., the government has...

Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships are only capturing 10 percent of that market, leaving $37 billion to be picked up by aftermarket shops or Internet...