Discontinued Cars Could Mean Big Profits for Service Departments

service department
Things in the automotive industry are constantly changing. From one year to the next, it is difficult to tell what the most popular vehicle will be. Recent trends suggest that SUVs, crossovers, and trucks are in and cars are out. In fact, cars are...

Climbing the Ladder of Success in a Dealership

dealership
There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you are doing, climbing the ladder is easy and should be expected. In many organizations, managers tend to move around often,...

Running an Efficient Dealership in the Digital Age – James Boening, GM of Audi South Atlanta

Audi South Atlantavideo
Jim Fitzpatrick sits down with James Boening, the General Manager of Audi South Atlanta, to discuss turnover, the internet, and digital marketing. James began in the industry detailing and valeting cars when he was 18 and has been in the auto industry for 32 years...

Does The Perfect Car Fairy Exists For the Cash Customer?

Cash Customer
Why are VSC sales much lower on cash transactions? Does the perfect car fairy bless the cars of the customers who choose to pay cash? It’s amazing how many F&I managers will conveniently leave for lunch knowing that the next deal is the DREADED...

What are Today’s Car Buyers Looking for in Their New Vehicles?

newscast
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety of ways, especially when it comes to technology. The multitude of offerings, features, and options has risen consumer expectations while...

Preparing for 2019: Remember, It’s the Boring Stuff that Sells Cars

perfect data
As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret...

Sales Call 101: How to Sell Successfully Over the Phone – Art Sobczak, Business by Phone Inc.

Art Sobczakvideo
Practicing cold calling in your BDC is challenging but it can also generate an abundance of leads for your dealership's sales department. Our guest today is here to discuss the art of selling by phone, and how to get customers to say ‘yes’. Art Sobczak,...

Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive

BDCvideo
As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for 2019. If you’re brainstorming new standards for your dealership’s BDC and sales training efforts, then our next guest has some...

Cultivate a Better Relationship with Your Customers Using These Strategies – Jeff Shore, Sales Trainer

Jeff Shorevideo
The sales process can be challenging at times, but when done right, a good salesperson can predict their customer's next move. Having the right product on hand for the consumer is only half the battle. Joining Jim today is Jeff Shore, award-winning sales trainer...

How to Sell to Millennials in 2019

millennials
Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall into.  Most research organizations consider those born from the early 1980s to the late 1990s as Millennials or the ‘Y’...

HEADLINES

ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
newscastvideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...

Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda The annual NADA show is...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...