Sales Events – Are They Losing Their Purpose?

sales events
With the coming of spring, dealerships around the country will be sprucing up their showrooms and getting that lot full of cars to sparkle once again. In hopes of shaking off the winter doldrums and putting some spark into their sales staff, many of...

If You Don’t Understand the Mission, You Can’t Accomplish It

mission
In their book “Extreme Ownership: How U.S. Navy Seals Lead and Win,” Navy Seals Leif Babin and Jocko Willink state that only after a leader truly understands the mission and what is needed to complete the mission, can he/she pass it forward to their...

Need A Quick Sales Boost?

sales boost
When we first started selling cars, it’s a shame that all of us weren’t taught how to effectively follow-up with a customer who leaves your lot without buying. If we had been taught “why and how” to follow up with these “unsold prospects,” we’d...

Four Takeaways from February’s Sluggish Auto Sale Projections

auto sales
2015 and 2016 were record-setting years for the auto industry. Sales were at an all-time high, and it seemed as if the trend could continue into 2017. Unfortunately, the trend did not continue as 2017 saw 17.23 million vehicles sold, down from 17.55 million...

What are the Most Appealing Features for Car Buyers Now?

features
Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate with other vehicles as well as the urban infrastructure are within our field of view in the near future. With all...

4 Opportunities That Create More Sales

sales
Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not effective at advertising and marketing. If you wait for your dealership to provide your...

Haig Stoddard: What Your Dealership Should Be Selling Right Now

auto salesvideo
  Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales numbers, what the market is saying about your automotive inventory, and how to avoid any risk. Haig explains how the year...

Jessica Stafford: How to connect customers from online to the showroom

connect customersvideo
Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are becoming more creative by revamping their digital marketing and adapting to a mobile-first experience. Are you wondering how a company...

Mark Rikess: More pro than cons on one-price selling

one-price sellingvideo
One-price selling is something that more dealerships are doing, but not everyone. Why isn't every dealership using this selling technique? It certainly works for Carmax, the largest used-car retailer in the U.S.. Mark Rikess, President of The Rikess Group, recently shared this theory with...

How to NOT Sell Cars in 2018

car buyers
Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a fairly stable economy and a job market that’s improving. While there certainly are car buyers ready with cash in hand,...

HEADLINES

newscastvideo

Brian Benstock: How Paragon Honda Uses Technology to Properly Serve Their Market | ...

On today's CBT Newscast for Friday, April 20th, 2018: How Paragon Honda Uses Technology to Properly Serve Their Market - Brian Benstock Can you imagine the...
The Joe Verde Groupvideo

Why Dealerships Should Consistently Train Their Staff- Eric Edwards, The Joe Verde Group

Among this digital driven world Dealerships spend a lot of money on the technology that drives them. Eric Edwards, Trainer with the Joe Verde...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
spot decisionsvideo

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...

The 7 Circles of Internet Sales Success – Training Circle

On today’s episode of Progressive Retail, Cory Mosley continues his series on the 7 Circles of Internet Sales Success by going over the Training...

Opening the Call: What to say to make a good first...

"The better you are prepared before reaching out to your customer, the better the conversation will be." Opening the call is much like your first...