Sales Strategy

Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of what they want to buy. The use of artificial intelligence to bring customers to...

The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few who follow through, the results can be devastating. While it’s true that many customers’ complaints have little or no merit, there can be a real danger if...

The auto industry has made some big changes in the way a vehicle is advertised and sold. The consumer has so much available to them by way of technology before they even step foot into a car dealership to speak with a franchise dealer. Because...

In today’s fast-paced business world, it could be difficult to gauge the success of your sales employees and the satisfaction of your customers. CBT News had the opportunity to talk with Kyle Disher, owner of the company WebinarInc., to discuss how his company helps...

What if you could accurately predict the type of car a customer in a specific location is likely to buy? What if you had the tools to effectively target your marketing towards car buyers who are more likely to visit the service department after...

At this time in the car business when it is getting harder and harder to hold gross on new-vehicles, used-vehicles are becoming more critical to dealer profits than ever before. In spite of these trends, many dealers still do not have a solid grasp...

No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is constantly changing. Regardless of how well we’re doing, it’s worth taking time to regularly review basics and brush up on...

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson wants you to be fully invested in today on Saturday Morning Sales Meeting.

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership? Often it means hiring someone almost at full time to scramble around the new and used car lots each day...

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are something they do not think about until they need them and then they seem to think of an independent tire...