How the Car Buyer Journey Has Changed and What it Means for Your Dealership – Isabelle Helms, Cox Automotive
On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership. [soundcloud url="https://api.soundcloud.com/tracks/611925741?secret_token=s-SQooU" params="color=#ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" width="100%" height="166"...
Brian Benstock on First Quarter Sales Results, Recruiting Salespeople, and Staying Positive in the Dealership
On today’s show, we welcome Brian Benstock Partner GM and VP at Paragon Honda. Brian is here to give us a dealer’s perspective on the first quarter sales results and trends in the industry. VIDEO TRANSCRIPT: Jim Fitzpatrick: So here we are in the early part...
Dealership Statistics That Every Dealer Should Know
It’s so easy to get caught up in the daily grind of the workday at your dealership. Each day brings new opportunities to improve your operations, attract new customers, and set yourself apart from competitors. However, have you ever wondered how other dealers are...
2019 Women’s Car Buying Report
The 2019 Women's Car Buyer Report from JoinWomenDriver.com and SurveySpark shows the growing influence women are having on car buying. Over the years, women have become a more powerful and influential segment of the car buying community. Research shows that women influence 70 to 80...
Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments, in order to improve the overall health of the dealership. VIDEO TRANSCRIPT: Jim Fitzpatrick: Today, we...
Rising New-Vehicle Prices Lead to Boom in Used-Vehicle Market
As new-vehicle prices continue to rise, so do interest rates. To compound the issue, manufacturers also seem to be getting stingier with incentives. This puts the cost of owning a new vehicle out of reach for more and more buyers. Used-cars are becoming an...
Expect the Jeep Gladiator to be an Auto Retail Power Player
In November Jeep unveiled a new Gladiator model at the LA Auto Show that is stirring excitement in the industry. The 2020 Jeep Gladiator will be available in the latter half of the 2019 and is based on the Jeep Wrangler’s platform. This isn’t the...
Kerrigan Report: Early 2019 Winners, Buy/Sell Report, and Major Industry Announcements
Joining us today on CBTNews.com to review The Kerrigan Index for February 2019 is Ryan Kerrigan. We discuss the month's winners, major industry announcements, the Buy/Sell market, and other strong takeaways from February's numbers. Video Transcript: Bridget Fitzpatrick: Hello, everyone. I'm Bridget Fitzpatrick. Welcome to the Kerrigan...
How Mark Wahlberg and Private Equity Firms Are Shaking Up Automotive Retail
If you’re looking to buy a Chevy from Mark Wahlberg, go ahead and make a visit to Columbus, Ohio, where he is now including automotive sales in his numerous business ventures. The auto sector is a far jump from Wahlberg’s days as rapper “Marky...
How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully utilize their digital marketing strategies to create the best buying experience for their customers. VIDEO...
HEADLINES
Is Your Dealership Getting Fooled by Vanity Metrics? | 7 Tips For Evaluating Your...
Today on CBTNews.com - Wednesday, May 22nd, 2019: Is Your Dealership Getting Fooled by Vanity Metrics? - Jonathan "JT" Thompson, Force Marketing
Despite positive page views...
7 Tips For Evaluating Your Vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Getting Out of a Rut
In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...
Creating a Marketing Strategy with Cable TV Advertising
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...
The Importance of a Dream Team Concept
On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
Having the Willingness to Win
The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...
