How AutoNation is promoting diverse and inclusive hiring practices – Rock Anderson

Rock Andersonvideo
Here at CBT News, we’ve had several discussions with prominent figures on diversity in the retail automotive industry. AutoNation, the largest retailer in the country, has had tremendous success in hiring and retaining African-Americans and other minorities. Today, we’re joined by Rock Anderson, Senior Vice President of Human Resources for AutoNation, who discusses recruiting and hiring minorities, and the importance of promoting diversity. In this segment, Anderson and anchor Jim Fitzpatrick discuss AutoNation's great reputation for attracting and retaining women, African-Americans, and other minority groups. We find out how Anderson sustains diverse recruiting practices, and what needs to change industry-wide…

Sonic Automotive’s EchoPark brand continues to grow despite industry setbacks – Jeff Dyke

Sonic Automotivevideo
Sonic Automotive opened its newest preowned EchoPark brand store in Houston, Texas on Sept. 8, 2020, making it the eleventh retail store for the brand since launching in 2014. On today’s show, we are talking to Jeff Dyke, President of Sonic Automotive, about this latest expansion and what it means for Sonic Automotive as a whole. Even in the midst of a pandemic, Sonic Automotive hasn't slowed down a bit. The brand new eleventh EchoPark location in Southwest Houston is already on pace to sell 200 cars this month. The industry powerhouse also opened up an EchoPark delivery center in…

Leveraging innovation to create a frictionless customer experience – Brian Benstock

Brian Benstockvideo
After several dealers experienced strong months during July and August, many auto retailers are wondering what to expect in the future. Brian Benstock, partner VP, and GM of Paragon Honda and Paragon Acura has experienced great success recently as his dealership was named number the one volume Honda dealership for the month of August by Honda Motor Company. We asked Brian what his outlook was for the months ahead. In this segment, Brian Benstock and anchor Jim Fitzpatrick discuss the recent announcement from Honda naming Paragon the number one selling Honda store in the country for August. The pair then…

Corina Diehl on building her auto group, digital retailing, attracting more females into the auto industry

Corina Diehlvideo
In 2007 Corina Diehl experienced the tragic loss of her husband and was left to pick up the pieces and run the business herself. Since then she has grown Diehl Automotive Group into the empire it is today and serves as the President and CEO. She joins us today to talk about the challenges and successes of her business, as well as her plans moving forward. In this segment, Jim and Corina discuss her journey in the automotive industry including the unique challenges and obstacles that she encountered and still faces as a woman in the industry. The pair also…

GoJo Auto Owner Amanda Gordon on Becoming the First African-American Woman to be a Licensed Dealer in Colorado

GoJo Autovideo
The vehicle purchase process can be a daunting one for many consumers, but one used independent car dealer has made it her mission to change that with the “GoJo Experience”. Amanda Gordon, Owner of GoJo Auto talks to us about her efforts and what’s next for her dealership. In this segment, Jim and Amanda begin by discussing her journey in the automotive retail industry. From humble beginnings working at GAP, Amanda was already making a splash. She was recruited by a customer to work in a Honda dealership and quickly moved through the ranks which ultimately lead to opening and…

Annette Sykora Shares Her Journey in Automotive and Becoming NADA’s First Chairwoman

Annette Sykoravideo
Women continue to gain prominent leadership roles in automotive as the industry continues to evolve. Annette Sykora joined our show to talk about her journey in the industry. Annette was the first female to hold the role of Chairwoman for the National Automobile Dealers Association in 2008, one of the most turbulent years on record for dealers. She is currently the dealer principal of Smith South Plains Ford Lincoln, in Levelland, Texas. Annette is a resilient dealer. She has met the challenges of COVID-19 head-on and she asserts that she is no stranger to challenging market conditions. During her tenure…

Jenell Ross on Creating More Opportunities for African-Americans in the Retail Auto Industry

Jenell Rossvideo
In the midst of racial injustice and suffering throughout the United States, businesses are turning their focus toward diversity and inclusion. Several retail automotive groups are taking a stand and amplifying their voices to spark change. Jenell Ross, President of Bob Ross Auto Group joined us to talk about her unique position as the only African-American woman to own a Mercedes-Benz and Buick GMC dealership. In this segment, Jim and Jenell first discuss her career journey in the automotive industry. At the young age of 27, Jenell assumed her role as the leader of the Bob Ross Auto Group after…

Vince Sheehy Celebrates Sheehy Auto’s Sales and Charitable Initiatives

Vince Sheehyvideo
There are countless lessons to learn during the COVID-19 pandemic. Dealers are learning more in the span of a few months than they might over the course of a few years. However, for Vince Sheehy, president of Sheehy Auto Stores, one thing has remained constant; his dedication to helping others and lifting up his community. He joins us today to talk about the lessons he has learned running his dealership in the midst of a pandemic, and how his dealer group is giving back during this crisis. Like many other dealers we’ve spoken to, sales across Sheehy’s 29 dealerships took a…

Texas VW Dealer John Luciano on the Importance of a Strong CPO Program

John Lucianovideo
With all of the challenges presented to dealers by the Coronavirus, Street Volkswagen in Amarillo, TX decided to face them head-on and re-invest in their customer community. They offered free vehicle inspections and opened up their service drive to all car brands. John Luciano, Head of the VW of America Dealer Council and Managing Partner for the dealership, wanted to make sure that front line workers and other essential personnel had reliable transportation. Even with factory closures, John says that Volkswagen sales are up about five percent year over year. Largely in part because CPOs playing a bigger role today…

Melisa Eichbauer on Becoming the First Female GM for Findlay Automotive

Findlay Automotivevideo
More women have emerged in the retail automotive industry in recent years and one woman in Nevada is truly making a name for herself as Findlay Automotive Group’s first female General Manager. We're pleased to welcome Melisa Eichbauer, general manager at Findlay Volkswagen Henderson.  By her own admission, Melisa sort of fell into the industry after taking a gap year from her college studies in criminal justice. She began on the sales floor as so many managers do, and after going through various levels of management, she became the general sales manager of a large Chevy store. Then, Melisa's career…

Sources: NADA on the verge of announcing virtual show in 2021

A source close to the situation told CBT News that an announcement from the National Automobile Dealer Association regarding the NADA 2021 Show is imminent. According to this source, the annual expo will move to an exclusively virtual platform. The show was originally scheduled to meet in the city of New Orleans next January 21st - 24th. The annual show's in-person presence has been in doubt due to the lingering impact of the COVID-19 pandemic. CBT News will continue to monitor and update this story as it unfolds. Correction: It has come to the attention of CBT News that a…
service

What are the benefits of using a service menu?

Why do restaurants have menus? Well, if you didn’t know about the Super-Mega-Epic Burger, how would you ever know to order it? Automotive service centers need menus for the same reason. From a customer perspective, owning and maintaining a vehicle can be confusing enough as it is. Trying to know what service or maintenance is needed can be extremely difficult, if your choices are not clearly presented. A comprehensive service menu can cut through a lot of confusion for your customers, but it can also add to buyer confidence and loyalty when choosing to do business with you. Published Prices…
marketingvideo

Why now is the time to lean into your dealership’s marketing strategy – John...

On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in the automotive industry with regards to marketing trends and strategy. Labor Day was a key moment for the auto retail industry to fully realize its recovery potential. The feedback that Fitzpatrick is hearing from Force Marketing clients is that the holiday was as good or better for many dealers than in the previous year. Dealers feel that the consumer demand is on par with 2019 and even higher in certain localized markets. Force Marketing data supports…
David Longvideo

Hansel Auto Group’s David Long on inventory challenges, CA wildfires, and COVID-19

As dealers get back into the swing of things in the wake of the pandemic, some are adopting new business models and strategies while others are unfortunately taking a hit. Today, we’re checking in with David Long, executive general manager of the Hansel Auto Group and veteran of the retail automotive industry about what’s working for his business along with some challenges that he’s faced. In this segment, Long and anchor Jim Fitzpatrick discuss the state of the automotive industry including new vehicle inventory challenges, residual COVID-19 obstacles, and how wildfire season has affected California dealerships. For Hansel Auto Group,…
Volvo Car USAvideo

Volvo Car USA makes long-term investment in auto technicians with new program

Auto technician tools can be a huge expense to someone early in their career and many can be burdened and go into debt because of it. Now, Volvo Car USA is trying to change that. The company recently announced a program to alleviate the expense and also encourage auto technicians in the industry. Here to talk more about the program and what Volvo is doing is Scott Doering, vice president of customer service at Volvo Car USA. In this segment, Doering and anchor Jim Fitzpatrick take a deep dive into the Volvo Technician Tool Program. Volvo announced the program to…

Why minorities often don’t consider careers in the automotive industry

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. One of the critical concerns that dealers grapple with on a consistent basis is employee turnover. Automotive recruiting efforts are strong, however, employees who enter the car business still end up leaving. Why? In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals. This panel includes Elgie Bright, automotive department chair for Northwood University, Brandon K. Hardison, owner of Champion Strategies, and Kerri Wise, vice president of communications for TrueCar. The panel first tackles why members of the minority community may…

Electric vehicles make big waves in this week’s automotive tech headlines

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a look at Carvana's performance, the latest news out of California, and dramatic events from the makers of electric vehicles. Carvana There’s no doubt that COVID-19 has accelerated more consumers to online car buying, and, in parallel, investors’ interest in technologies that enable consumers to either buy or service their vehicles online. This week, we received a couple of interesting signals…

What the auto retail industry has gotten right and wrong about...

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color. However, gender and sexual orientation often get ignored. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals who are part of the LGBTQ community. This panel includes Danny Zaslavsky, the dealer of Country Hill Motors, Richard Herod the dealer of White Bear Mitsubishi, Hollyanne Peck the Director of Marketing at CarNow, and Tim…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this edition of Straight Talk, our host, David Lewis discusses how the COVID-19 pandemic has compelled dealers to change their sales process and strategy. From his perspective, Lewis believes that a lot of the changes are positive and should be adopted by all dealerships. Lewis' method of selling has always been about inspiration, not high pressure. He believes that by lowering…