Bill Wittenmyer Discusses CRM Management, Growing Your BDC, and the Impact of Digital Retailing

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 On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim and Bill discuss why the majority of dealers aren't utilizing their CRMs to their fullest capabilities. They also tackle what...

How Your Dealership Staff Can Improve Their Communication with Customers

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Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That said, how dealership staff carry out these interactions has changed significantly. A vast bulk of initial and follow-up communication is...

Five Ways to Optimize Voicemails and Convert Leads for your Dealership

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Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the second most popular point of contact between customers and dealers is through a phone call. While customers are increasingly using...

Are You Getting the Message? Connect With Consumers the Way They Want

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In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number (if you’re desperate), email (if you want to wait) and live chat. While the...

Turning a Phone Call Into an Appointment

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It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of Chicago team knows all too well the toll this can take on show rates. I sat down with Micah Basarich,...

How to Effectively Handle Leads and Manage Your Dealership’s BDC – Marc McGurren

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Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle...

How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine, Scott Clark Auto Group

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With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are looking to bring the same BDC model over to the service department for even...

Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive

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As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for 2019. If you’re brainstorming new standards for your dealership’s BDC and sales training efforts, then our next guest has some...

How Paramus Honda Found Success By Expanding Their BDC – Jason Cohen, BDC and E-Commerce Director

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On today's show, Jim speaks to Jason Cohen, BDC and E-Commerce Director for Paramus Honda, one of the largest and most profitable stores in Lithia Auto Chain, to discuss how to effectively expand your dealership BDC, and get the most from your dealership’s internet...

Shifting the Customer Approach in Your BDC – David Lewis

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Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more time researching that when they finally do touch base with your BDC department, it’s...

HEADLINES

hydratevideo

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...
Patrick Manzivideo

CBT News Week In Review: January 24, 2020

CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...
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How to Improve Employee Retention and Productivity

As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
deal proposalvideo

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...