TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

A shift in control: Modern dealer marketing and access to agency-grade buying tools

A shift in control: Modern dealer marketing and access to agency-grade buying tools

- March 26, 2026
For years, automotive marketing has operated a clear structural hierarchy. Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Sales & Marketing Publishing Partners
Dawson

Jonathan Dawson on breaking industry norms to drive loyalty and sales

- March 23, 2026
Six months after acquiring Cherokee Mitsubishi, dealer principal Jonathan Dawson is candid about both progress and missteps as he transitions from industry consultant to retail operator. During the latest Mind...
Dealer Interviews Mind Your Own Business
TikTok car buying

Why dealers can no longer ignore TikTok in the buying journey

- February 10, 2026
On the Dash: TikTok now supports the entire car-buying journey, from discovery to shortlist. Buyers rely on the platform for research, comparisons and confidence building. Dealers who show up early...
Sales & Marketing Articles
Colin Carrasquillo explains how dealerships can dominate digital visibility and drive traffic with AI-powered search strategies.

Boost your dealership’s visibility during the age of AI-powered search

- December 17, 2025
As more consumers turn to AI-powered tools for answers, dealerships must adapt their digital marketing strategies to remain visible in an increasingly zero-click search process. On today's episode of Marketing...
Sales & Marketing Marketing Matters
John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.

Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies

- October 2, 2025
As we approach the final quarter of 2025, many dealers are wondering how they can finish the year strong. On the latest episode of Inside Automotive, John Fitzpatrick, president and...
Inside Automotive Sales & Marketing
Alexi Venneri shares how she built DAS Technology, led through crises, and drives innovation while supporting dealers and workplace culture.

How Alexi Venneri turned a setback into a $50M tech empire

- September 29, 2025
Economic setbacks can spark breakthroughs and redefine entire industries. On this latest episode of Women Driving the Industry, Alexi Venneri, co-founder and CEO of DAS Technology, shares how she built...
Featured EVs & Technology
Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.

How dealerships can capture intent and maximize marketing

- September 18, 2025
National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On today's episode of Marketing Matters, Digital...
Featured Sales & Marketing
Glenn Pasch shares how dealers can integrate AI into their marketing and operations without sacrificing human interaction.

How dealers can leverage AI without losing the human touch – Glenn Pasch | PCG Digital

- August 19, 2025
Artificial intelligence (AI)  is showing up in nearly every new tool marketed to dealerships, but without a clear plan, it can create more problems than it solves. On today's episode...
Sales & Marketing Inside Automotive
Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.

Erick Kirks on how AI powers Johnson Automotive’s marketing strategy

- August 14, 2025
The top-performing dealerships are exploring the intersection of targeted marketing, predictive outreach and AI-driven processes to create more effective marketing campaigns to stay ahead. In today's episode of Inside Automotive,...
Featured Sales & Marketing
Joining us on the latest episode of Inside Automotive is Marianna Varela, marketing director of All Star Auto Group.

How to bridge the gap between marketing and sales – Marianna Varela | All Star Auto Group

- August 6, 2025
Too often, there’s a disconnect between marketing and sales, so how can dealerships bridge that gap? Joining us on the latest episode of Inside Automotive is Marianna Varela, marketing director...
Tips & Training Inside Automotive


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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NHTSA weighs U.S. ban on defective Chinese airbag components

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Affordability takes center stage at the 2026 NY Auto Show
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Legal battles reshape car sales
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Legal battles reshape car sales


CBT News
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