Caldwell: The Silver Lining to the Rest of the Year

silver lining
At this point in the year, it should be no surprise to your dealership what is working and what needs to be changed, tightened up, or even fixed. While demand for new vehicles is relatively strong, incentives were up sharply in May, and according to Jessica Caldwell, Senior Analyst with Edmunds, it seems as if automakers will be putting more cash on the hood to attract car shoppers to your dealership.