At the close of July, there were many reports about the sales performance of the auto industry. While there are some bright spots, the market experienced a 7 percent drop...
They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying. 43 percent of car shoppers view...
Positive economic indicators are signs that consumer confidence is up and businesses are poised for higher consumer spending. Right now, interest rates are low. On a national average, gas is...
If you look at trends over the last two years, September has been a very good month. On top of that, this year, we have an extra weekend in September....
An Investment in Your Technicians is an Investment in Your Business
If you took the advice in my previous article about hiring young, new talent, then you have already made an...
Dealerships nationwide have been considering shifting from a traditional open floor within their dealership to a more proactive, managed culture that is appointment driven. But why? Well, most of them...
Everyday customers come into your Service Drive, we perform routine maintenance for them and/or repair their cars. We may get them in and out in a timely manner and everyone...
Joe talks to Chuck Bonanno, Executive Director of 20 Groups with NIADA, about digital marketing, training, and other hot topics and trends in the auto industry.
COSTA MESA, Calif., Aug. 14, 2017 -- Great relationships trump low interest rates and product mix when it comes to automobile dealer satisfaction with lending institutions. According to the J.D. Power 2017 U.S....
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM,...