If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am...
We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future – as soon as five years –...
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
“It might be time to think about adding to or replacing some of your service equipment. That means being comfortable with the fundamental questions of where to start and how...
Today on CBTNews.com - Thursday, November 28th, 2019:
Evaluating Your Dealership's Marketing Team and Advertising Spend - Glenn Pasch, PCG Digital
Jim recently caught up with Glenn Pasch, auto marketing expert, and...
On today’s show, we’re pleased to welcome Garry Clift, owner and president of Clift Buick GMC in Adrian, Michigan. He and Jim discuss the aftermath of the GM workers strike,...
This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck, a modern and sleek reimagining of...
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for...
In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you can’t do, and transitioning into a...
On today’s show, we’re pleased to welcome 20-year automotive industry veteran Dave Cantin, CEO of Dave Cantin Group. As part of the Dave Cantin Group, DCG Acquisitions specializes in the...