Mark Tewart
Use the Trade-In to Make the Sales Process Quicker and Easier
There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over the last few years, the average consumer still does not like the current sales and transaction…
Being Transparent During the Deal Proposal
On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the deal proposal.
Be Intentionally Congruent
Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them. Mark suggests being both in order to have an effective sales process. VIDEO TRANSCRIPT: …
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads could cause customers to be more hesitant when doing business with you.
Become Your Own “One-A-Day Vitamin”
Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark Tewart.
Addressing the Customer’s Fears
On this week's episode of On the Mark, Mark Tewart, President of Tewart Enterprises, talks about some of the major fears customers have when visiting the dealership and how you can help them feel more comfortable throughout their visit. VIDEO…
What to do When Customers Want to Buy for Invoice Price
On this week's episode of On the Mark, Mark Tewart, author and President of Tewart Management Group, talks about what to do when a customer wants to buy for invoice, being transparent with the customer, putting the team's needs before…
H.F.G.: Hope for Gain
HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains. VIDEO TRANSCRIPT: I want you to remember these three letters, HFG, hope for gain. Nobody has ever bought…
The Three Steps to Selling
On this week's episode of On the Mark, Mark Tewart talks about defining customer beliefs, agreeing with the customer, and and merging your beliefs with the customer in what he calls the "three selling steps."
Are You A Leader Or An Enabler?
Management and leadership are two different things. There is an old saying that “You manage things and you lead people.” Managing and leading are both are essential to the success of a dealership. In both management and leadership you are…
3 ways data analytics can help your F&I staff
As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may…
NADA Board Elects MN Dealer Paul Walser as 2021 Chairman, NC Dealer Michael Alford...
TYSONS, Va. (Oct. 20, 2020)—The 63-member Board of Directors of the National Automobile Dealers Association (NADA) today elected Paul Walser as its 2021 chairman. “I’m humbled by the continued confidence of my fellow dealers,” said Walser, who represents Minnesota’s new-car…
Increase dealership sales by eliminating time-consuming recon tasks – Gage and Hugh Hathcock, ReconVelocity
Today on CBT News, we’re happy to welcome back Hugh Hathcock, Owner of ReconVelocity, and Gage Hathcock, Partner at ReconVelocity. COVID-19 has brought a strong focus on used vehicles for dealers who are struggling with new-vehicle inventory. This has only…
PA car dealer David Kelleher on reacting quickly to stay ahead of COVID-19
Dealers across the nation have dealt with highs and lows in their daily operations since the start of the pandemic. The pandemic has truly had an effect industry-wide. Today, we’re checking in with David Kelleher, President of David Auto Group,…
How AutoNation’s DRV PNK initiative continues to drive out cancer
The month of October is recognized as National Breast Cancer Awareness Month and the majority of us know someone impacted by cancer, whether directly or indirectly. Lives have been derailed and AutoNation is doing something about it. Their mission? To…
How car dealership leaders can create more growth opportunities for people...
Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…
Automotive startups make big headlines with strong funding rounds and acquisitions
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…
Do people of color have more leadership opportunities in automotive retail...
Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…
7 ways to increase your dealership website’s local organic search optimization
In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…
