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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
survey

The Right Way to Ask for the Survey

At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than...
new dealership

A New Type of Dealership that Benefits the Consumer

The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
new hires

Get Your New Hires Productive on the Sales Floor Quickly

The statistics have been consistent for the past several years. Salesperson turnover rate was 67 percent in 2016 overall with non-luxury brands experiencing a...
GM

General Motors is Transforming Itself to Reflect a Transforming Industry

When it comes to foresight, General Motors is proving itself to be a leading Seer of Automotives. In a year when other Titans of...
certified pre-ownedvideo

Cox Automotive’s Brian Moody Names the 10 Best CPO Cars for 2019

As we approach the halfway mark of the 1st quarter for this fiscal year, vehicle affordability continues to be a hot button issue. Which...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
cybersecurity

Do You Have a Cybersecurity Plan at Your Dealership?

Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and...

How Visuals Can Increase Sales in Your Dealership

On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video,...

Kerrigan Report: Industry Disruptions and Buyer Community in 2019

On this edition of the Kerrigan Report we are joined by Erin Kerrigan and we learn how car sales came in at a soar of...

Talking Too Much During the Negotiation

 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...