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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
technology

What is the Future of Technology in the Dealership?

A survey conducted by AutoTrader recently has identified that 42 percent of car shoppers use more than one device to research their new vehicle....
holiday weekend

4 Tips to Prepare Your Staff for the Holiday Weekend

A Google search returns results for “When is the best time to buy a car”. Among the pages displayed, sources indicate that long weekend...
train staff

Train Staff with a Sales-Driven Focus

Every person that works in a dealership environment has an impact on your sales. Parts counter sales, service department repairs and maintenance, and, of...
reputation

5 Ways to Boost Your Dealership’s Reputation

The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly...
extra mile

Attracting the Sales Talent You Want at Your Dealership

A sales position isn’t easy, so don’t settle for low-quality applicants In the 2016 NADA Dealership Workforce Study, it’s noted that sales department turnover is...
survey

The Right Way to Ask for the Survey

At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than...
new dealership

A New Type of Dealership that Benefits the Consumer

The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
new hires

Get Your New Hires Productive on the Sales Floor Quickly

The statistics have been consistent for the past several years. Salesperson turnover rate was 67 percent in 2016 overall with non-luxury brands experiencing a...
F&I manager

Signs That It’s Time to Fire Your F&I Manager

‘We have to let you go. Clean out your desk and hand in your keys’. There isn’t a manager on the planet that has not...
Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
Hugh Hathcockvideo

Hugh Hathcock Makes Bold Move in Auto Retail with the Launch of ReconVelocity

 After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail...
influencers

Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors...

In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While...

4 Qualities Every Great Leader Needs in the Dealership

Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

What to do When Customers Want to Buy for Invoice Price

On this week's episode of On the Mark, Mark Tewart talks about what to do when a customer wants to buy for invoice, being...

Data Enrichment When a Lead Comes Into Your CRM

On this week's episode of Kain & Co., David Kain talks about data enrichment and how having access to customer history data can allow...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...