David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
On this week’s episode of Straight Talk, David answers 2 questions posed by DJ, a viewer who works as a Sales Representative. DJ wants to know how you can get...
For any company, losing employees you like can be hard to deal with in and of itself, but losing those who are high producers and great contributors to your success...
Why It’s a Mistake
Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories that have absolutely convinced me that...
After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of reminding them is by suggesting an...
Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us are dealing with some degree of...
You have a separate agenda from your potential buyers. You want to sell a car right now. They, in the meantime, don’t even know if they can trust you. So,...
The old saying that “practice makes perfect” is often attributed to America’s second President, John Adams. Whether or not he was the first to lay claim to this idea, it...
In the final part of his series on Overcoming Objections, David Lewis discusses the objection conversion, taking an objection you are not as good at and converting it to one...
On this week's episode of Straight Talk, David talks about the reason we do what we do to close the deal, avoid objections and send our customers home happy with...