David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
Not everyone is chosen to be a leader, but those that are realize their success lies in the success of the people they lead. BY DAVID LEWIS
Over the past several...
Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS
Anyone who is familiar with what I teach,...
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS
One of the most...
Winning in business and in life is dependent upon your approach to your goals and dreams. BY DAVID LEWIS
“A person either hates losing enough to change, or he hates changing...