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Brian Pasch

Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.

Auto Marketing Now – Episode 16

David Metter - President, HookLogic

Auto Marketing Now – Episode 15

Kevin Leigh - Co-Founder, Dealer Simplified

Auto Marketing Now – Episode 14

Ian Cruickshank - Vice President of Sales, Speed Shift Media

Auto Marketing Now – Episode 9

Clint Burns - CEO, The Next Up

How Service Kiosks Affect Fixed Ops

Self-service kiosks have started to pop up in more dealerships. What started out as a novelty, is quickly being hurled into the mainstream, partly...
response rates

Tips to Improve Survey Response Rates When It Matters Most

Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher...

Working with Subprime Shoppers Part of the New Normal?

The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business...

Volvo CEO Makes Bold Prediction for EV Adoption

The price of crude oil has recently hit historically low levels. Manufacturers are offering incredible incentives on new vehicle purchases. And in the United...

Will Automation Affect the Auto Retail Workforce?

Automation is at work in the automotive industry. Processes in manufacturing are now driven in large part by AI-powered machines that can operate round...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel