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Brian Pasch

Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.

Auto Marketing Now – Episode 16

David Metter - President, HookLogic

Auto Marketing Now – Episode 15

Kevin Leigh - Co-Founder, Dealer Simplified

Auto Marketing Now – Episode 14

Ian Cruickshank - Vice President of Sales, Speed Shift Media

Auto Marketing Now – Episode 9

Clint Burns - CEO, The Next Up

4 Simple Ways to Personalize the F&I Experience

We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing...
Hansel Auto Groupvideo

How Dealers Can Increase Efficiency and Reduce Turnover in Variable Ops – David Long,...

Here to discuss your return on time, and how dealers can increase efficiency as well as reduce turnover, is David Long, a veteran of...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...

4 Qualities Every Great Leader Needs in the Dealership

Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

 On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...