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Brian Pasch

Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.

Auto Marketing Now – Episode 26

On this week's episode of Auto Marketing Now, Brian Pasch speaks with Eric Grabowski of Dominion Dealer Solutions.

Auto Marketing Now – Episode 23

Brian Pasch discusses Google Analytics on this week's episode of Auto Marketing Now.

Auto Marketing Now – Episode 25

Pete Orlando - VP of Sales, Gubagoo, Inc.

Auto Marketing Now – Episode 24

Dan Moore - Senior Director of Digital Strategy, VinSolutions

Auto Marketing Now – Episode 18

Paul Wagner - CEO, CloudEngage

Auto Marketing Now – Episode 17

Mat Koenig - CEO & Founder, Buscador de Auto

Auto Marketing Now – Episode 16

David Metter - President, HookLogic

Auto Marketing Now – Episode 15

Kevin Leigh - Co-Founder, Dealer Simplified

Auto Marketing Now – Episode 14

Ian Cruickshank - Vice President of Sales, Speed Shift Media

Auto Marketing Now – Episode 9

Clint Burns - CEO, The Next Up

Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion...

On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive...

Becoming a Master Communicator

Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...

Changing your Website? Here’s What You’ll Need From Start to Sale

There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
F&I manager

Time for a New F&I Manager? 4 Intangibles to Look For

As 2020 approaches, many dealers may be looking to replace an F&I manager that may not be performing at a high level. The new...

Customers Want to Know: Can You Answer Questions about EVs?

If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...