Home Authors Posts by Brian Pasch

Brian Pasch

Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.

Auto Marketing Now – Episode 25

Pete Orlando - VP of Sales, Gubagoo, Inc.

Auto Marketing Now – Episode 24

Dan Moore - Senior Director of Digital Strategy, VinSolutions

Auto Marketing Now – Episode 18

Paul Wagner - CEO, CloudEngage

Auto Marketing Now – Episode 17

Mat Koenig - CEO & Founder, Buscador de Auto

Auto Marketing Now – Episode 16

David Metter - President, HookLogic

Auto Marketing Now – Episode 15

Kevin Leigh - Co-Founder, Dealer Simplified

Auto Marketing Now – Episode 14

Ian Cruickshank - Vice President of Sales, Speed Shift Media

Auto Marketing Now – Episode 9

Clint Burns - CEO, The Next Up

Should Sales Handle F&I? Maybe, Maybe Not.

Back in the day, it would never have been thought of to have a salesperson present F&I products out on the floor. Sales was...

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...

6 Ideas for Going Green and Creating More Sustainability in Your Dealership

Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes...

The Steps to Negotiating

On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...

Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering...

On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss...