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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek interviews Frank J Lopes and they discuss digital communication in F&I and shopping for financing online.

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek talks about how many products should be on your F&I menu, and how to effectively recommend...

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek interviews Bill Liatsis, CEO of CreditIQ, to discuss why dealers need to be proactive about offering online...

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek interviews Jody DeVeer, CEO of AskPatty.com, on the importance of how to attract, train and retain...

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek discusses the benefits of the F&I meet and greet and why meeting the customer on their terms...
Tony Troussov

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek sits down with Tony Troussov to discuss the integration of digital F&I tools (iPad FI menus, DocuPads)...
jim deluca

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Jim DeLuca, VP of Digital Road to a Sale, and they discuss 1 pricing strategies...
Katherine Cannata

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Katherine Cannata
Shawn Morse

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Shawn Morse of National Credit Center
craig lockerd

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Craig Lockerd, President of AutoMax Recruiting.
Michael Roppovideo

What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo,...

 On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim...
female car buyersvideo

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...

 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...