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Becky Chernek

Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.

F&I Today with Becky Chernek

On this week's episode of F&I Today, Becky Chernek interviews John Giamalvo with Equifax about credit pre-screening and pre-qualifying.

F&I Today with Becky Chernek

On this week's episode of F&I Today, Becky Chernek discusses with Frank Lopes and Candice Cane should the dealer add F&I products to their...

F&I Today – Becky Chernek, Part 2

F&I Specialist and Dealer Consultant

F&I Today – Becky Chernek, Part 1

F&I Specialist and Dealer Consultant

F&I Today – Richard Mashburn

VP of Sales, Global Lending Services

F&I Today – Jennifer Reid

Senior Director, Equinox Auto Services

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been...
EV market

Interesting Players in the Race to Dominate the EV Industry

It’s no surprise that electric vehicles (EVs) have become increasingly popular within the past decade. They are appealing to consumers because they can save...

Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it...

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....

What Can We Expect From Used Car Sales in Q2? Jonathan Banks from J.D....

The used car market has had its fair share of turns and changing trends so far in 2019 and Jonathon Banks, Vice President and...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...