Amy is a skilled writer and editor with a keen interest in digital trends and topics in the automotive industry. She utilizes her knowledge of what is new in retail automotive marketing to help Force – an automotive digital, direct mail and email marketing firm based in Atlanta – with its evolution of the dealer-to-customer shopping experience. Visit the website at Forcemktg.com.
What to look for when choosing the best marketing vendors for your dealership.
BY AMY FARLEY
If you’re like many dealers across the country, you recently returned from another successful NADA Convention...