Consumers continue to prioritize omnichannel car buying experiences that allow the flexibility to shop and communicate with dealers anywhere along the journey. At this year’s NADA Show, Alexi Venneri, Co-Founder and CEO of Digital Air Strike, now known as DAS Technology, spoke with Jim Fitzpatrick of CBT News about the strategic rebrand to DAS Technology.
1. DAS Technology represents everything that Digital Air Strike has achieved in its 12 years of operation. DAS now encompasses an expanded customer data and experience platform, and other divisions, including BestRide.com, LotVantage, and AUTOVATE.
2. DAS started in social media engagement online, but now, DAS Technology links all systems and acts as a tool for timely messaging, data collection, and improved user experience.
3. Pre-orders, deposits, and communication for electrified vehicle customers have broadened the consumer journey. Customers want to communicate, whether it is through text messages, phone calls, or even video calls. However, the information must be available to consumers in a transparent manner.
4. DAS Technology’s CDXP has four newly released capabilities: New vehicle factory pre-order communications, Google communication integration and expanded inventory merchandising capabilities, new consumer conquest technology, and social media and reputation management.
5. DAS Technology also unveiled its first-ever CX Automotive Mystery Shop Study, which revealed that dealers are too reliant on generic autoresponders.
“There are some bad habits out there, but we’re here to help the dealers to help the customers.” —Alexi Venneri
— Currently, 7,800 merchants use DAS Technology, and over the past five years, the company has released 189 integrations.
Click here for more 2023 NADA Show coverage on CBT News.
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