Turn a Test Drive Into A Sale
Internet Research Takes Out Emotion; Test Drive Puts it Back
By Mark Tewart
In that path there are specific things that can be done to increase the likelihood of there being a nexus...
TSLA392.52512.74499%
GM88.210-0.48%
F12.170-0.1099%
RIVN13.595-0.105%
CYD21.8801.26%
HMC33.360-1.52%
TM213.000-1.78%
CVNA73.0550.035%
PAG212.980-0.46%
LAD304.360-1.46%
AN183.250-0.89%
GPI262.150-2.03%
ABG204.170-2.21%
SAH61.040-1.18%
TSLA392.52512.74499%
GM88.210-0.48%
F12.170-0.1099%
RIVN13.595-0.105%
CYD21.8801.26%
HMC33.360-1.52%
TM213.000-1.78%
CVNA73.0550.035%
PAG212.980-0.46%
LAD304.360-1.46%
AN183.250-0.89%
GPI262.150-2.03%
ABG204.170-2.21%
SAH61.040-1.18%
TSLA392.52512.74499%
GM88.210-0.48%
F12.170-0.1099%
RIVN13.595-0.105%
CYD21.8801.26%
HMC33.360-1.52%
TM213.000-1.78%
CVNA73.0550.035%
PAG212.980-0.46%
LAD304.360-1.46%
AN183.250-0.89%
GPI262.150-2.03%
ABG204.170-2.21%
SAH61.040-1.18%
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Your PPC Vendor Can’t Answer The Big Question
Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment
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How many cars did my digital marketing sell me?
That’s the Big Question. Every month, dealers call...
Too Much Ad Clutter Hurts Online Searches
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In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
Make Fixed-Ops Profitable
Stop Waiting, Help is not coming!
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Is your fixed-ops profitable? They should be. Think about it. If people are not buying new cars then they are keeping the ones that...
ID Drive’s Finance Pre-qualification Abilities Shorten Sales Times
Better Closing Rates and Customer Satisfaction Among the Benefits
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Dealers and their F&I managers are always looking for an easier and quicker way to pre-qualify customers in order to shorten...
Facebook Ads Target Service Customers
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Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Limit Your Vulnerability to Employee Theft
Are Your Employees Hiding Anything?
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Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread is the problem? Ninety-five percent of...
A Look At This Week’s Top OEM Headlines
This week's most impactful OEM headlines, including:
Chrysler underprices rivals with new breakthrough minivan
Chrysler is underpricing its rivals with a new breakthrough minivan. According to USA Today, the Pacifica Minivan will...
Future Service Work Figured Prominently In Sunrise Toyota’s Recreation
Jimmy Berg’s Long Island store overhaul addressed big needs in the store he bought several years ago.
By Jon McKenna
That vehicle service generates the lion’s share of profits at most U.S....
Top OEM Headlines | February 2016
This week's most impactful OEM headlines, including:
GM investing $148M in Tenn. to increase V-8 production
The Detroit news says GM plans to increase v-8 production by investing $148 million dollars...
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