Six Ways to Create a Memorable Customer Experience
Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall...
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GM72.540-2.5%
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ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Articles
Dealers and Shoppers Remain Far Apart on Trade Appraisals – Black Book Survey
Black Book, a division of Hearst Business Media unveiled April 27, 2017 results from its latest survey which took the pulse of how consumers and car shoppers view the importance...
With 38 franchises, How Holman Automotive Drives Growth
Brian R. Bates is President and CEO of Holman Consumer Services. He started his career as a service writer intern at Holman Ford and completed an internship as an ASE-certified...
Is Content Marketing For Your Dealership?
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
5 Secrets to Mastering Sales Follow-Up
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line store. Here are five secrets to...
Hint to electric car dealers: Charge up before the test drive if you want the sale
To Oscar Gutierrez, electric cars are a “no-brainer.”
“Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and not use gas. The state gives...
WardsAuto: Auto Dealers Who Master New Rules Will Win
The auto industry works hard to understand consumers, including why, where, when and how they shop.
The problem is consumers keep changing the rules. Today, multi-device, multi-touch shoppers are relying on...
5 Ways to Nail Corporate Culture to Attract and Retain Millennials
You're only as strong as the team that supports you. And many of today's corporate teams are made up of Millennials.
When it comes to recruiting and retaining Millennials, there are...
Creating Customer Rapport
You don’t have to be BFFs, but They Must Like You
All of us who truly want to serve our customers are looking for ways to create rapport with them that...
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating.
There has been no shortage of bad headlines for television networks over the last few months, as investors grow...
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