The automotive industry has been evolving at an astonishing rate since its inception. Due to this ever advancing edge of the field, it is very easy for a shop to...
The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to create an environment where your sales...
Americans are generous by nature. When disaster strikes, we are swift to put aside political differences and competitive rivalries and pitch in to help. That’s the stuff we are made...
Elgie Bright educates dealership principals and managers of the future.
He heads the automotive marketing and management department at Northwood University in Midland, MI. Many Northwood graduates work in auto-retailing, including...
This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here.
One of the most effective and complex ways to engage with your...
How do you scale sales success? It’s one of the most common questions that sales managers ask themselves. You need your sales team to follow protocol, but you also want...
Audi now offers shoppers a virtual reality ‘test drive’ at some of their dealerships. In the works for several years, the new technology lets shoppers choose from a long list...
Each month, when you review your personal bank and savings account, you have probably seen little fees, like a checking fee, minimum balance charge, hard copy statement fee, and ATM...
Hurricane Harvey’s impact on the state of Texas will be long-lasting beyond this month. In addition to the many businesses affected by Harvey, the aftermath also extends to the auto...
Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales manager’s mind, all while seemingly moving...