It is no secret that times have changed. Technology and availability of information have forever altered the way we interact with buyers and the way we sell cars. Social media...
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase...
In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the majority of your customers will have...
When you think of your leadership style, what comes to mind? Through the day-to-day tasks of managing various departments, collaborating with co-workers, ensuring customers have an excellent showroom experience and...
Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis abyss. Rising defaults and delinquency rates...
In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34 dealers were evaluated on several factors...
Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis abyss. Rising defaults and delinquency rates...
Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off the lot - do you just...
As the saying goes, “all good things must come to an end.” The early-to-mid-year lift in auto sales hit a snag in July. Compared to the same time last year,...
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...