Marketing during COVID-19: Five examples of advertising to customers

Chanell Turner - November 26, 2020

Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....

Sales & Marketing Auto News

New study shows consumers’ motives for dealership service, key marketing tactics

Jason Unrau - November 26, 2020

A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...

Fixed-Ops Sales & Marketing

How the As-a-Service Revolution empowers dealerships to be more efficient

Matt Leone - November 25, 2020

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage and improve operations. These technologies are paving the way for businesses to leverage...

Sales & Marketing Articles

Lower volume, higher profits the name of the game for dealers on Black Friday

Jason Unrau - November 25, 2020

In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous years. The prediction comes from industry...

Sales & Marketing Articles

Automotive marketing study reveals two marketing techniques that boost sales by 76 percent

Chanell Turner - November 24, 2020

There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data...

Sales & Marketing Articles

GM to issue another Takata airbag recall for 5.9M trucks and SUVs

Jason Unrau - November 24, 2020

After taking more than four years to reach a conclusion, the NHTSA has finally decided to mandate another Takata airbag recall for General Motors vehicles. The recall will affect 5.9 million vehicles...

Daily Automotive News Articles

How to raise your PVR in one simple step

Kristine Cain - November 23, 2020

Every F&I department has metrics it must meet every month and, in some cases, every day. They include penetration levels per product, CSI scores, and chargeback rate, among others. The big...

F&I Articles

Tips to optimize customer engagement in the pandemic and beyond

Steve Mitchell - November 23, 2020

If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...

Sales & Marketing Articles

TV’s effect on dealership digital engagement

Brad Williams and James Rothwell - November 20, 2020

For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming...

Publishing Partners Sales & Marketing

5 ways to reduce cost erosion on used car inventory

ReconVelocity - November 20, 2020

Every day a used car doesn’t sell costs money. These 5 ways to reduce vehicle cost erosion are vital to your dealership’s ROI. Asset depreciation is an essential concept for used...

Publishing Partners Sales & Marketing

Articles

Marketing during COVID-19: Five examples of advertising to customers

New study shows consumers’ motives for dealership service, key marketing tactics

How the As-a-Service Revolution empowers dealerships to be more efficient

Lower volume, higher profits the name of the game for dealers on Black Friday

Automotive marketing study reveals two marketing techniques that boost sales by 76 percent

GM to issue another Takata airbag recall for 5.9M trucks and SUVs

How to raise your PVR in one simple step

Tips to optimize customer engagement in the pandemic and beyond

TV’s effect on dealership digital engagement

5 ways to reduce cost erosion on used car inventory

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