TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%

Apple hires former Ford director for self-driving vehicle development

Apple

Sources told Bloomberg this week that Apple Inc. has hired Desi Ujkashevic to help the tech giant on its so-called Apple Car Project, which aims to develop a self-driving vehicle. Ujkashevic recently retired from Ford, where she held various positions starting in 1991. 

According to Ujkashevic’s biography on Ford’s website, she most recently served as the director of Ford’s Global Automotive Safety Engineering Office. Prior to that, she oversaw various engineering, safety, and technical operations projects. Through her varying roles, she assisted in the development of electric vehicles and also gained knowledge of regulatory matters that will undoubtedly arise throughout Apple’s quest to build an autonomous vehicle.  

The Apple Car Project began roughly seven years ago but has faced various obstacles from the start, including the replacement of almost every person on its management team. The most notable departure was that of Doug Field, who served as Apple’s vice president of special projects and was in charge of the Apple Car Project. He left the company in September of 2021 to serve as Ford’s “chief advanced technology and embedded systems officer,” according to a news release from the automaker.  

After Field’s departure, Apple replaced him with Kevin Lynch, who led the Apple Watch project. At the time, Apple said its goal was still to launch a car by 2025. Apple’s blueprint for the car is reportedly unclear, but the tech giant has said it wants the vehicle to be fully electric and not feature a steering wheel or gas and brake pedals. 


Did you enjoy this article from Kimberly Hurley? Read other articles on CBT News here. Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

More from Articles
House bill targeting EV and PHEV owners sparks environmental backlash

House bill targeting EV and PHEV owners sparks environmental backlash

- May 19, 2026
On the Dash: The BUILD America 250 Act would charge EV owners $130 annually in federal registration fees. Plug-in hybrid owners would pay $35, with both fees rising every two...
Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

- May 19, 2026
On the Dash: Stellantis is prioritizing a U.S. sales recovery, signaling renewed focus on North American dealers and product strategy. The company may concentrate more investment behind Jeep and Ram,...
Nissan says dealer-focused strategy

Nissan says dealer-focused strategy boosted retail market share

- May 19, 2026
On the Dash: Nissan’s retail-first strategy is prioritizing dealer profitability over lower-margin fleet growth. Strong SUV and truck demand continues driving showroom momentum across core nameplates. Increased U.S. localization could...
Rising gas prices push shoppers toward hybrids and used vehicles

Rising gas prices push shoppers toward hybrids and used vehicles

- May 19, 2026
On the Dash: Rising fuel prices are accelerating consumer interest in hybrids and fuel-efficient vehicles. Affordable, low-mileage used inventory is becoming increasingly important for payment-sensitive shoppers. Hybrids continue posting some...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.