Alan Ram, Industry Sales Trainer Dies in Plane Crash


For years, Alan Ram was a regular contributor here on CBT Automotive Network (since its inception), a speaker at the CBT Conference, a trainer seen often on CBT News helping dealers sell and service cars and most importantly…He was a dear friend of the entire CBT News team.

We regret to inform you that last night, we received word that Alan Ram, President of Proactive Training Solutions died in a plane crash he was piloting outside Mesa, Arizona at at Longbow Golf Club. Mesa police confirmed this morning that the pilot killed in the crash was indeed 53-year-old Alan Ram. The passenger in the plane has been identified as 22-year-old Krista Buchanan.

As many of you may already know, Alan’s early start into the car business began after he served four years in the Marines. When he got out, he started selling cars in San Diego. For the past 30 years, he has not only become an effective pillar of the auto industry, but as a trainer and coach, has positively impacted more than 10,000 clients nationally and internationally as the President of Alan Ram’s Proactive Training Solutions.
Several friends of Alan reached out to us regarding his passing, including Jeff Cowan who said,

“Alan ram was a wonderful human being and an outstanding trainer who really cared about all those he served. In all due respect, in my opinion, of all the trainers I have had the opportunity to work with and get to know, alan ram had more integrity and worked harder than any other I knew. He was a great friend, a great man and had a heart full of nothing but pure love. I will miss him dearly. It’s a sad day for the auto industry and a sad day in this short life we all have the privilege to live. I would ask that everyone take a minute and join me to pray for alan and his family. Take a minute to reach out to an someone today and tell them how much you care. “

As a speaker, Alan was constantly in demand at NADA conventions, Digital Dealer events, seminars, conferences, summits and forums. He also wrote articles for Car Biz Today Magazine, DealerElite, NCM Associates and Dealer Solutions.

Alan Ram. A friend and colleague we’ll certainly miss.

Please take a moment to post any memories, thoughts or condolences you have for Alan below.


  1. This is the saddest news I’ve heard in a very long time. Alan was a very passionate and talented trainer.
    A truly professional in every sense of the word.
    It was a true pleasure whenever Alan joined us on CBT News. His segments were always among the highest viewed.
    A friend and a great guy. We will truly miss him forever.
    Our thoughts and prayers are with his family.
    Jim Fitzpatrick , CEO – CBT News

  2. I so enjoyed and was challenged by him. Me and my sales manager attended his last class in Atlanta. Very sad! RIP Alan and Krista!

  3. I didn’t know Alan well, but he attended some of our non profit events over the years and was very generous and supportive of our mission. The Care Fund will miss his smiling face and big heart. Each time I saw him, he spoke to me about his passion for helping those who are less fortunate and offered his help. Simply put, he was legit- a good man. I’m saddened by the news. Prayers to his family and all those who knew him. RIP Alan Ram.

  4. Alan had an encyclopedic memory and was truly one of the best facilitators in the automotive industry. I had the pleasure of meeting him on several occasions in the mid nineties and when last we spoke, he clearly recalled an incident that we had both found particularly amusing, some twenty years earlier! A tragic loss…
    My condolences to his loved ones, may he rest in peace ♡

  5. I meet Alan back in 2011, I just got into the automobile business at that time I was a general contractor for 25 years. I believe if not for Alan I would of never made it in the business of selling cars. I took several of he’s classes plus online phone training it totally changed my life in every aspect Alan will be truly missed!!!!R I P God has given you new wings he loved he’s flying.

  6. Devasted to hear this news of such a passionate leader in our industry. Our prayers to his family and deepest condolences.

    Tony Pappas
    Managing Partner
    Premier CJDR & Hyundai of Tracy

  7. I’m so sad to hear this. I worked with Alan frequently when I was with NADA and the Digital Dealer Conferences. Rest in peace Alan – you made a different and were a wonderful friend.

  8. Alan Ram was an inspiration and a great contributor to my learned efforts in increasing my ability to be a professional auto salesperson. His legacy will continue on and I believe that he will be remembered for many years to come


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