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Lucid's first-quarter earnings revealed positive shifts for the fledgling brand, with most financial metrics improving despite a global cooldown in battery-powered car demand. The electric...

Top Stories Lucid reports first-quarter earnings after sales rise. Read More UAW authorizes strike at key Stellantis plant over safety concerns. Read More NHTSA requests comparative data...

Inside Automotive  How dealerships can leverage social media to build trust and drive sales – Marc Lavoie In today's landscape, nearly everyone is on social media, and...

On February 15, Lucid implemented its second price reduction in two months for the Air sedan, now starting at an MRSP below $69,900.  With the...

The California-based startup Lucid has ventured into the lucrative and fiercely competitive SUV industry with its debut offering, the Gravity, built on the same...

Inside Automotive  Actionable steps to improve diversity within the dealership — Fernando Varela | Varela Group National Hispanic Heritage Month is a time to celebrate diversity...

Inside Automotive  The four phases of every good sales strategy — Sean Gardner | Joe Verde Group Despite drastic transformations in the way vehicles are sold,...

ev Lucid unveiled a new Air Pure sedan with rear-wheel drive (RWD), starting at $77,400. The new trim completes the portfolio of Lucid’s flagship...

Inside Automotive Why relationships are crucial to fixed operations growth— MC Watson | automotiveMastermind Driving more consumers into the service bay is important for car dealers...

Lucid has confirmed it is on track to meet its annual production target of 10,000 electric vehicles, despite scoring lower-than-expected revenue in the second...