On today’s CBT Newscast for Wednesday, December 6th, 2017:
Steve Greenfield: How Dealers can Sell Cars with Digital Marketing
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales Innovation Cup for VinFactor, sits down with Joe Gumm of CBT News to discuss how dealers can get on board with the competitive intelligence software CompetitorPro and Vinfactor to sell cars. Watch Now
GM: Smoothing over safety issues for self-driving vehicle launch
Last week, GM announced it expects to have autonomous vehicles working commercially in big cities sometime in 2019. The automaker made the prediction with a presentation of slides you can find on their website. When asked about how long it will take to smooth over any issues he sees with that date, Dan Ammann, President of GM, told Bloomberg this one issue would be the deciding factor. Watch Now
How to achieve digital success using traditional media
When it comes to achieving digital success, can you do it with traditional media? According to a WardsAuto article, Adam Armbruster says yes. That’s why he says that Amazon spends so much on TV ads (about $2 million a week), because traditional media, when done properly, triggers digital shopping action. Read More
